How Using a Local Print Shop Benefits You

Not all screen printing shops are created equal, and we believe that there are many benefits to using a local business. Those benefits range from community economical growth to environmental impact, and we will take you through some key points and reasons why using a local screen printing shop is not only beneficial to you but your community.

Why you should support local businesses

Community Economic Growth

Local businesses are better at creating higher-paying jobs for your community. When you shop locally, you help create jobs for teachers, firemen, police officers, and many other essential professions. Supporting your local businesses helps improve social benefits and other public programs to help the local community with housing and food insecurities. Besides contributing to the local economy by employment, studies have shown that local businesses donate to community causes at more than twice the rate of chain businesses. For Family Industries, this is especially true and part of their mission as a Los Angeles based print shop.

In the summer of 2020 when California was being affected by wildfires, Family Industries sprung to action and offered an original design to be printed on t-shirts to sell and donate the proceeds to Direct Relief. When you buy local, you can be sure that those companies will make a change to your surroundings and bring positive change to your family, friends, and neighbors.

The Environment

Buying from local businesses conserves energy and resources in the form of less fuel for transportation and less packaging. It’s reported that buying local reduces automobile miles by a total of 25%.

When purchasing from an on-demand print shop, the amount of energy used in terms of production is much higher than a local print shop. Additionally, because these businesses are located all over the US, the amount of packaging used is also much higher, as items need to be oftentimes secured with additional materials such as foam, cardboard, and/or plastic. Furthermore, because products are being shipped all over the country, the amount of fuel used also affects the carbon footprint of those companies.

Personal Connection

You are their friends and neighbors, and locally owned businesses have a vested interest in knowing how to serve you. They’re passionate about what they do. Why not take advantage of it? Additionally, there is pride to take in knowing that you are helping a business in your neighborhood thrive and they are more likely to go the extra mile for you to make sure you are happy with the service and/or product.

Quality

When it comes to finding the right screen printer to uphold your standards and ensure the quality is good, finding a local print shop is your best bet. Why? Well, there are many print-on-demand online businesses but being able to visit a facility and see the operations and quality of the product before making a purchase can make all the difference. This instills confidence that your product is of high quality and that you are being provided with the best possible service. Unlike online print shops, you are able to speak with a real person and make a connection with them, and explain what you would like. Furthermore, the print shop also makes a connection with you and your brand and that pushes them to guarantee good quality work.

Local Screen Printers

With all the online print-on-demand printing services available to you, it may seem like an easy decision but you’re not assured good quality and service. It is reported that smaller businesses are more likely to care more about the quality of their service or product than bigger corporations as they tend to have more disposable income. For smaller local screen printers, their reputation is everything and they take greater pride in their craft. Additionally, local businesses can help boost brand awareness for your business by posting on their social media or their website.

For Family Industries, their primary goal is to bring quality to everything that they do as well as providing fair wages to their employees to guarantee productivity and quality.

Family Industries has also held a few community events to help local businesses during the Covid-19 pandemic by promoting their merch, as well as helping local artists by printing their artwork on t-shirts and selling them.

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Bottom line

Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify the community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong: in your community.

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For questions, send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Author: Irene Floridia - Content Creator

How To Design a Statement T-Shirt

As individuals we all have a lot to say and we’re constantly looking for ways to share our opinions and thoughts about social issues, politics, and our own identities. A statement tee is a great way to share your thoughts without having to say a single word. A statement tee also helps you identify people that are likeminded and can become a way to meet new people and share common ideals. In this article we’ll show you how design the perfect statement tee.

The Statement

Statement shirts are the perfect choice to highlight any outfit or occasion. Whether you are just trying to spruce up a casual look or you want to down play your evening look, a statement shirt almost always fits. A statement t-shirt doesn’t always have to be something serious, it can be printed with funny quotes, inspirational quotes of your favorite celebrity or a funny drawing, the choice is up to you and you’re imagination and opportunities have no limits.

The Design

Don’t overthink it - the more simple your concept is, the more relatable it will be. To come up with the best statement think of all the things or ideals that you strongly believe in and put those believes into 2 or 3 words. You can also convey your message by creating a single graphic.

If you own an apparel business and are looking to create a buzz around your idea, creating a graphic tees with a message can also be effective and look more appealing. A statement tee can also include pop culture references, which tend to be more widely recognized.

Pro Tip: If your design includes a font or typeface, making sure it’s easily legible.

The Print Process

Once you have a design locked in, it’s time to decide what type of printing and what type of ink you will use for your design. Here is a guide to help you with your options.

Print Options

• Screen Print - This is the gold standard of t-shirt printing. The screen printing method is the most widely used because of its’ effectiveness and durability. It is also affordable when printing in bulk as it most often a minimum is required.

• Direct To Garment - Also known as DTG printing, this method uses the freedoms of inkjet printing, but prints directly on fabric. Generally, this option is more affordable than screen printing as it requires less setup, specifically if the print has more than 2 or 3 colors. This method is also best when printing a small amount of t-shirts and if the design is highly detailed or is a photo image.

Check out Screen Printing vs. Digital Printing

Inks & Effects

• Plastisol - This is the standard ink used in screen-printing. It is the most long-lasting type of ink.

• Foil - This ink is shiny and reflective, mostly used in specialty prints where you have a metallic or a gold color.

• Water-based - This type of ink is engrained into the fabric, unlike plastisol that sits on top of the fabric. This ink is also better for the environment.

• Puff - This type of print requires an additive that is applied to ink. This additive rises when it is exposed to heat, making the print “puff up” on the garment.

Learn more about What is The Best Ink for Screen Printing

Color

Considering the colors before the design process is complete may help you budget for your production. The more colors your print has, chances are, the more it will cost you to print. Figuring out what type of print you will use is the first step, if your prefer method is screen printing, then we recommend you take into consideration that if your design contains a lot of colors, this will require a bigger set-up cost for each screen.

By choosing the direct to garment print option your cost will most likely not go up if you have a lot of colors, however, you will sacrifice durability.

In addition to dictating the cost of printing, color can also dictate the color of the t-shirt.

T-shirt designs have two sets of colors to keep in mind: the fabric color(s) and the print color(s). To make sure that these two complement each other, always use your fabric color as the background of your design ideas.

Learn more about the Pros and Cons of Screen Printing vs. Digital Printing

T-Shirt Type

Work with your printer to find the right fabric and t-shirt style for your design. You should also consider your customers such as what type of t-shirt style is most popular among your demographics? and what price point is most attractive for your customers? that questions specifically will help determine the t-shirt quality you will need to purchase.

Find a Printer

Finding a print shop can be an easy google search, but finding a GOOD printer can be a little more diffucult.

So how do you know if a print shop is good? Don’t just look for the best deals, you should also consider the printer’s reputation. Check for customer reviews, check their social media such as Instagram for examples of their work. Remember, the print shop does not always have to be local, if you find a printer outside of your city or even state, ask them about their shipping rates prior to placing your order.

You can also tell if a print shop is good based on their customer service and how much help they provide for setting up your files. File setup can be a little complicated, so a print shop that offers to help with this task is a plus!

Check out How To Prepare a Design File For Screen Printing

Besides the technical file setup, find a print shop that has an in-house art department. This will demonstrate that they are capable of assisting you on your design to achieve the best print possible.

Author: Irene Floridia - Content Creator

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For any inquiries, send us a message!

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Art & Healing with Rachel Howe of Small Spells

Photo by Chloe Jarnac

Continuing our series for Women’s History Month, we interviewed Rachel Howe. Rachel is the brain and talent behind @SmallSpells, a multi-dimensional brand, joining healing and the arts. We chat with Rachel about her process and about how she approached her unique business idea.

Illustrations for horoscope playlists on Spotify by Small Spells and curated by astrologer Chani Nicholas

Who is Rachel Howe?

Rachel is a Los Angeles-based illustrator, reiki healer, stick and poke tattoo artist, a potter, a tarot card reader, and a writer - she is basically the definition of creativity.

Rachel created her brand Small Spells by channeling her many talents and healing work into one creative output. Her work is oftentimes all-encompassing by creating visuals for her writing and vice versa. Her passion for creating art is incessant and the driving force behind her successful business.

Small Spells offers a variety of services which include, tarot readings and healing, Reiki sessions, stick and poke tattoo as well as workshops centered around tarot card reading. Her illustration work has been featured on the Spotify platform and other collaborations with both physical and virtual publications as well as collaborations with clothing and jewelry brands.

Zodiac illustrations by Small Spells for jewelry brand Venyx World

Rache’s Background

Rachel is originally from New Jersey but spent most of the life in New York City after she attended college at Parsons School of Design where she studied Fine Arts with a focus on drawing. While she attended Parsons and after she attended college, she worked within the fine art world at galleries and for art dealers around NYC, at which point she began to feel discouraged by the business of fine art. She then decided to focus on carving her own path by creating functional products, and that is how she began making ceramic pieces. During this time, she was able to quit her job and focused on pottery full-time.

As her schedule became more flexible, Rachel took an interest in Astrology and healing modalities which led her to energy work such as Reiki. This is when she began learning techniques to channel energy for healing purposes. Shortly thereafter she began learning tarot card reading and started proving energy healing sessions. Rachel quickly and serendipitously began to gain momentum on social media and began posting horoscope-related content along with her ceramics which is what lead her to other opportunities such as creating her own tarot card deck and working with other brands.

“drawing on the imagery of cartoons, tattoos, handmade illustrations and low-fi graphic design, I’ve found a voice that is both accessible and aspirational. Whether through energy work, a hand-poked tattoo, or a t-shirt, the aim is always to lift up those around me, to raise the level of communication and self-awareness, and to enable personal healing and growth to occur.”

— Rachel Howe, Small Spells

Sticker for “The Bumper Sticker Show” by Small Spells

10 Questions with Rachel Howe

Small Spells is such a unique and dynamic concept that it has caught the attention of many publications and other businesses looking to collaborate with artists. We asked Rachel about what inspires her and how she combines her healing work with her art.

Q: What inspires you to make art?

Rachel: I've always made art since I was a child. I am a visual person, and an emotional person and art to me is a way to translate feelings into something that can visually express those felt emotions, so they can be shared with others. I love looking at all kinds of art, craft, and design for inspiration, and even more when they are combined in unconventional ways. I especially love drawing, as I feel it's something everyone can do in an interesting way, and it's the most direct expression from the brain to the hand.

Q: Is there a woman in history or in your life that has had an influence on your art?

Rachel: I don't know if there is one woman I can name, but I am definitely inspired by all the women I know who make things, design things, or have a small business. Actually, my high school photography teacher, who was also a family friend, was pretty influential on me when I was younger. She was very head-strong, committed to her documentary photography work, and always reminded me that being interesting was more important than being popular.

Q: How did you come up with the concept for your business/brand?

Rachel: My brand came about pretty organically, I didn't really set out to have a business. So much of how I run my business was learned on the fly. And it has kept evolving over time. But, I guess I did have an idea that I wanted to do things my way, and I wanted to make things accessible, both in pricing and in my messaging. I actually came up with the name, Small Spells, before I even had a business!

Q: What do you hope to achieve with the work that you have not yet achieved?

Rachel: The work of mine that I consider most successful feels purposeful and functional, while still being visually interesting. I always want, especially with the more esoteric or spiritual work, to make things accessible and understandable to everyone. I like to create art that also teaches, or helps people. I want to keep making things that open people's minds, allow them to connect with themselves, and teach them new information. I have some future projects in mind that continue to combine illustrations and writings.

Q: What is the connection between your healing work and astrology?

Rachel: My approach to healing is really about self-understanding, and the healing that we can do for ourselves, once we have a fuller awareness of our whole being. So my work as a healer is to guide others to see themselves more clearly. Astrology has always been used as a tool to know oneself, even the parts that we can't see objectively on our own. Both the natal chart and daily horoscopes are used to gain insight into our natural tendencies, our desires and motivations, our blocks and wounds, and to learn how to work with them.

Q: What motivated you to begin printing your designs on apparel and creating your own Tarot cards?

Rachel: My business really started and took off when I was making ceramics. I got really into making functional objects out of clay, but it is very time-consuming and labor-intensive, and I wanted a quicker and easier way to get my work out into the world. I was having fun making drawings, and putting them on t-shirts was even more fun, especially when I would see people wearing them out in the neighborhood. As I returned more to drawing and illustration, and at the same time was learning much more about Tarot, I wanted to express my deepening knowledge by creating my own deck.

Q: What got you into stick & poke tattooing?

Rachel: There was a certain amount of freedom that I felt when I was making ceramics, and working for myself. I felt more like an artist and creator of my own style, more than when I was in art school or working in the art world. So, I had the flexibility and the desire to branch out into anything that felt interesting at the time. A friend taught me how to hand-poke tattoos, and for a while, I just tattooed myself, and my friends. It really sparked my love of drawing again, after taking a break from it to work with clay, and it felt exciting to work on other people's bodies, and have that personal interaction. I've been taking a break from tattooing during the pandemic, but I can't wait to get back to it.

Q: Did you always intend on Small Spells being such a dynamic brand concept?

Rachel: I didn't really intend for my brand to be any sort of way at the beginning! It really just coincided with my own personal development and healing in a way where I felt able to make things that reflected my own authentic interests, no matter how diverse they were. I feel really lucky that people who support my work followed me from ceramics to astrology, to tattoos, to illustrations and clothing, and anything else I got into creating.

Q: What was the inspiration behind writing your Healing & Self-Help book?

Rachel: This book is a kind of compilation and re-write of small essays that I would post on Instagram over the last few years. I felt they were meaningful writings, but had gotten lost in the void of past posts. I also had a large collection of drawings that I hadn't used for anything yet. So I collected everything together and assembled it into a cohesive book that could offer support for people on their own healing journeys. It came out the fall before the pandemic and quarantine happened, and I think it was good timing for it since people suddenly had a lot of time to read, think, and do some self-investigation and healing.

Q: What do you enjoy the most about collaborating with other brands?

Rachel: Most people I've collaborated with have been friends, people who I know and admire, and I feel connected to their work and the way they run their businesses. It's really fun when other people make interesting things, and then invite you into their process, like with the jewelry collection I made with Tuza. It's validating as an artist when people want to share their vision and work with you, and also humbling to learn more about materials and methods that others have mastered.

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Illustrations

Small Spells has been featured in publications related to Astrology and Horoscopes, and she has also done illustrations for jewelry designers such as Tuza Jewelry, and Venyx World as well as publications and event posters. Her minimal approach to illustrations makes her work recognizable and playful.

Illustration work can be applied to anything and can feel very authentic and personal, as opposed to graphic design which leans more towards commercial use. Illustrations are more of a fine art form, in the sense that the work embodies that artist’s sensibility and style.

Illustrations are a visual way to portray or illustrate a written text and it helps to explain an idea or tell a story by providing a sort of decoration to the piece. Illustrations come in many forms both traditional and digital; and just like graphic design, illustrations can be applied to clothing, posters, and branding.

““Graphic design’s ability to deliver explicit messages makes it a major (if little recognized) force in the modern world: it is embedded in the commercial infrastructure. Illustration, on the other hand, with its woolly ambiguity and its allusive ability to convey feeling and emotion, makes it too dangerous to be allowed to enter the corporate bloodstream.””

— Adrian Shaughnessy

Apparel, Tarot Cards & Books

When Rachel began doing tarot readings and workshops she decided to illustrate her own deck along with a guidebook, which took her over a year to complete.

Her creativity goes beyond her illustrations and healing work, as she has always been a writer and often times likes to combine the two art forms. Her writing had led her to create a book of short inter-connected essays on different aspects of healing and self-help, with related illustrations throughout. You can also see the same theme of lo-fi illustrations along with her writing on her apparel line.

Using simple illustrations for apparel has become more and more popular with the rise of tattoo culture. Rachel’s love for stick and poke tattoos helped her develop her illustration style and making apparel has been another way to channel her creativity.

Check out: How To Make a Fashion illustration in Adobe Illustrator

March 19, 2021 | Author: by Irene Floridia

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Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

The Women At Family Industries Print Shop

Women are an integral part of Family Industries, and to close out Women’s History Month we would like to highlight the women behind the scenes at Family Industries. These women are an essential part of the team and they bring a lot of creativity and value to our business.

Meet Kerin

Kerin is Family Industries’ Fulfillment Department Manager, her role is vital to our fulfillment operation and more than a manager, she is the master behind our DTG projects. Kerin has been with family industries for a long time and has become the go-to person for many projects. She is also a very creative and talented designer and has designed for some of our clients such as Amoeba Records. And as if that was not enough, Kerin is also a big part of our Live team, helping with live events as a printer and a brand ambassador. She is without a doubt a force to be reckoned with.

Get to know Kerin

Q: What do you do at Family Industries?

Kerin: I'm a part of the art department, however, I occasionally jump from art to post-production. I also take care of any DTG orders.

Q: What do you like about your day-to-day tasks?

Kerin: I like that I get to problem-solve. I enjoy a challenge and having to figure out how to get people's ideas into the real world.

Q: How did you become interested in the Screen Printing business?

Kerin: I love art. I took several printmaking classes in college and fell in love with the process.

Q: Are you an artist? if so, what motivates you to make art?

Kerin: I'm originally an illustrator/animator. I make art that I want to see. If I don't see enough of a thing I like, I'll make it.

Q: Who are the women or who is the woman in history that has had a big impact on your life or career?

Kerin: Obviously I'm going to go with my mother. When I was growing up, there weren't that many women in power that you could look up to, but my mother was someone who got shit done and never let anyone belittle her. I strive to be that kind of person every day.

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Meet Andrea

Andrea is Family Industries’ main graphic designer and also provides superb customer support. Andrea is a master of design and has a very important role within the company as she talks to the clients and helps them with their designs. Many clients come to us with a basic idea and Andrea is able to translate their ideas into a kick-ass graphic. She is a key and integral part of our client success rate - she helps us keep our clients happy and coming back.

Get to know Andrea

Q: What is your day-to-day like at Family Industries?

Andrea: At Family Industries we use Monday.com, which allows sales and live reps to create a checklist of things that need to be done for the day. I go through that checklist as the day progresses. Each of us in the art department creates CADs and mock-ups for clients to review. Sometimes we get art requests for businesses, events, or parties.

Q: What do you enjoy the most about working at Family Industries?

Andrea: I enjoy creating fun designs for events and companies.

Q: What woman in history or in your personal life has had the biggest impact on your art and/or your career?

Andrea: I don't know if I really have anyone that I can really say influences or inspires me, but I've always liked the story of Annie Oakley, a sharpshooter. kind of a crazy reference but I went to preschool/kindergarten in the south. She grew up in a home where her father taught her at an early age to hunt, which was a crazy concept for "proper girls" back in her day. She was poor though, so it was out of necessity and she ended up taking that skill to travel circuses and was able to support herself. I think it stuck with me because she was a woman that was unconventional but practical. Her fame was based on her skill and nothing else. As a note, I'm not for guns but I admire people being themselves and celebrated for it.

10 Thing You May Not Know About Annie Oakley

Gertrude Stein was another figure I was fascinated with. I was pretty lucky to go to good schools with strong female teachers also. Cal State Long Beach has a lot of great professors that helped me gain my skills and direction during my time there. If I hadn't taken graphic design and printmaking I wouldn't be at family.

Q: What motivates you to make art or be creative?

Andrea: I think creating is the motivation itself. I think artists are just people that have ideas that they need to get out or they'll implode. I love doing doodles and designs just for fun. And when you see others enjoy them it makes you want to make more.

Although it’s not all gems, if I'm lucky, the drawings I put together come together to make something I like. There are a lot of versions and failures before I get to something I really like and make me want to create more. LOL

Q: Were you familiar with Screen Printing before you started working for Family Industries? What do you find interesting about what Family Industries offers to their clients that maybe other similar businesses don't?

Andrea: Yes I went to Cal State Long Beach for printmaking and my main focus was actually drypoint and screenprinting. I actually interviewed because a friend of a friend knew there was an opening and felt it could be something to check out.

Family Industries probably caters more to clients than the other companies. We definitely try hard to make sure all orders are treated the best they can. Attention to sizing, detail, and print quality. We try to catch errors and work with the clients to make sure we can give them the best product.

Andrea’s Work

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Meet Gabi

Gabi is the newest addition to the team, she is our customer service specialist and focuses on new clients by providing quotes and taking the client from the initial contact phase to the production phase. Gabi has been a much-needed addition to the team and has helped us manage all of the inquiries we receive on a daily basis.

Get to know Gabi

Q: What your job title is and what is your day-to-day like?

Gabi: My official job title is Customer Service Specialist. My days are pretty much filled with emails with clients, phone calls, and building quotes. I handle the quotes email, so whenever we get a request for a quote, I’m one of the people that respond. When putting together a quote, a lot of it involves searching for the right garment, amount of placements and colors in the art (which sometimes can be super hard to tell lol), and also finishing services if needed.

I also handle custom order requests, for example, we just started an order with custom tie-dyed socks and a custom dip-dyed shirt that looks like a watermelon! For an order like that there's a lot of coordinating with outside vendors for the tie-dye and socks since we don't produce those in-house. Luckily, we work with awesome vendors that produce the best quality for us! Another thing that happens during my days is print approvals; whenever the guys in production start printing an order, they bring up the first print for us in sales to approve. We make sure the placements are right according to the mock-ups/CAD's. Sometimes Pantones and placements can be tricky, so it’s always best to have another set of eyes on it!

check out How To Dip Dye Your Clothes

Q: What do you like about working at Family Industries?

Gabi: I love the crew so much! Everyone here is so nice and so chill which makes it a great work environment. They welcomed me with open arms and taught me so much about screen printing (I literally knew nothing about it when I started). I feel like a part of a team which is great and something I lacked in my past work experience. We have fun and joke around but always get our work done on time.

I also LOVE all the cool prints we do and the clients we get to work with! Seeing an order come together from start to finish is an awesome process. I get blown away sometimes by the beautifully detailed work we produce. Screen printing is literally an art!

Q: What woman in history or in your life inspires you and why?

Gabi: I'm going to be cheesy here and say my mom, but she is such a huge inspiration to me; she's tough, hardworking, and loving. She started her own business in Philly just after she left her job and literally a year after my sister was born. Now, the company is one of the biggest real estate companies in Philly and they have about 12 employees and manage HUNDREDS of properties. She should be retired by now, but she still goes to work every day - I definitely get my ambition and drive from her. She always supported my dreams and choices, which I didn't always get from others. I hope one day I can be a boss babe like her!

Q: Do you have any artistic or creative interests? If no, what do you like to do in your free time?

Gabi: I love art but I am no artist. However, I live and breathe music! I'm always listening to Spotify and love finding new and eclectic artists. I'd say my favorite hobby is making playlists on Spotify, and honestly, I think I'm pretty awesome at it.

Other than that, I'm usually watching a good show/film relaxing with my cat and pup, or online shopping for things I DON'T need.

Q: What are your top 3 favorite movies?

Gabi: My favorite movies are Empire Records, Almost Famous, and The Craft.

Gabi’s Pets

Author: Irene Floridia - Content Creator

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Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

Meet A Family Member - Joe Herbick

Each month we bring you inside our warehouse to introduce you to a member of our Family.

Joe Herbick

Head of Print Making

When it comes to having a passion for your work, there are few as dedicated to their craft as Joe. Screen printing has been a part of Joe’s life since he first started screen printing at twelve years old. Most kids that age change passions as often as they change shoe sizes, but for Joe and screen printing, it was love at first sight. Those years of practice have given way to an artist who’s work is beyond compare. His eye for color, mood, texture, and tone is truly awe-inspiring. We often find ourselves staring at Joe while he prints thinking, “if we stand here long enough, maybe some of that talent will rub off on us.” Unfortunately, that hasn’t been the case, but that won’t stop us from staring… Sorry Joe.

Without further ado, we’d like to introduce you to Joe Herbick…

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What do you do at Family Industries?

I run the flatstock department. We print just about anything that’s flat, but mostly art prints and posters. I’ve worked on anything from fine art to concert posters, and everything in between.

What piece of clothing that you own could you not live without?

Pants. I always wear pants.

At the moment, what are your top three songs?

1. “Neat Neat Neat” - The Damned

2. “The Passenger” - Iggy Pop

3. “So Sorry” - Clarke and the Himselfs

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“THE OVER-SHARE QUESTIONNAIRE”

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SHOW US YOUR WORK (OUTSIDE OF WORK)!

This is the last print I completed of my own work. It’s a 6 color screen print with a split fountain on French paper. Size: 24”x36”.

This is an album cover/art project I worked on for desert/stoner rock legend Brant Bjork. This was for the 20 year anniversary reissue/remix of his first solo record, “Jalamanta”. We basically spent a weekend in the high desert near Joshua Tree reimagining the original album art from 20 years ago.

I actually made the skull while working at a bronze foundry back in Baltimore. The top of the skull is cast in dyed alabaster, and the bottom section is cast in solid bronze.

I’ve loved this record since the day I bought it two decades ago, and I am truly honored to have been part of this project.

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AND FINALLY,

DESCRIBE YOURSELF IN ONE GIF…

Joe isn’t one for gifs, so here’s a super cool gif we found instead…

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Cured in 60 Seconds: An inside look at live screen printing

Ten years ago we ventured into the unknown world of Live Screen Printing. At the time, no one was really doing it so our gauge on whether or not it would work was… well, there was no gauge. We were attempting to build an entire business around something that had zero proof it would actually be successful. All we knew was that we had a solid idea, the skills to pull it off, and the drive to make it work.

Today, a decade later, we are doing over four hundred events a year. To say we’ve been extremely fortunate is an understatement. We owe a giant debt of gratitude to all the incredible people who have supported us along the way, and all the brands we’ve been lucky enough to work with throughout the years.

As incredibly exciting as these past ten years have been, we couldn’t have gotten to this point without lots and LOTS of practice. As cliché as it is, practice really does make perfect. We’ve had to fall and pick ourselves back up more times than not, but those falls have taught us something each time. That’s why, in the spirit of learning, we wanted to show you how we make the magic happen. From prep work to the event itself, there’s a lot that goes into live screen printing.

Here’s a little inside look into how we do what we do…

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PREPARATION IS KEY

Stagecoach 2019 Prep — Before we headed to the desert for 2019’s Stagecoach Country Music Festival, we had to prepare hundreds of pre-printed posters for the event.

Some say that “eighty percent of life is just showing up”. Unfortunately, that doesn’t really apply to live screen printing. Depending on the type of item we’re printing on, as well as the designs themselves; prep work is usually inevitable. We never want to walk into an event blindly, so we typically spend the days leading up to it practicing the activation.

Reasons for prep work ranges from types of ink we’re using to pre-printing tags and brand logos onto the items. For example, before we went to Tik Tok’s “For Black History” event in Hollywood, we pre-printed hundreds of denim jackets with the Tik Tok logo.

You may be asking yourself: “Wait. if you’re ‘live screen printing’ why are you printing stuff BEFORE you’re actually live?” That’s a solid question. What it usually comes down to is twofold: time and branding. Typically when we’re hired to work an event, a company will want their logo/branding on the items we’ll be live printing. This is completely separate from the design(s) they want to be printed live.

Whenever we’re live, we want to make sure guests of the event are given their items in a timely manner, and not wasting their time waiting in line. No one wants to wait a long time for a t-shirt when there’s food and drinks to be had! So in order to save time, we tend to pre-print any branding that the company wants on their items. That way, the items are ready to go for guests once they get to our booth. They only thing they have to worry about is choosing which design they want live printed.

Pre-printing is far from the only reason we do prep work for our live events. Sometimes we’re asked to print on an item we’ve never printed on before, and like anything you want to get good at doing: practice makes perfect.

This past April we were asked by The Fields Restaurant to do live printing on clear, PVC tote bags. While it may sound simple, printing on plastic bags can be quite tough. ESPECIALLY live. That’s why our Production Manager Mike hit the floor and practiced until we knew we could pull this off. Lucky for us, Mike is a master problem solver and came up with a system that would make this activation possible. Check out photos of the bags below!

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pack it up, pack it in…

Once we’ve got everything prepped and ready to go, it’s time for everyone’s favorite activity: PACKING! Lugging our equipment around as often as we do can be quite taxing, but practice has certainly made for a smoother operation.

Most of the events we do call for a specific type of screen printing ink. Before everything gets packed up, we need to get all those inks ready to go. Our live team will either grab something off of the ink wall that’s already prepared, or mix something up.

After the inks are ready to go, we gather all our road-ready equipment and pack it up. Depending on where the event is taking place, we either transport the equipment ourselves or ship it to the event destination.

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live from [insert location]… it’s family industries!

Stagecoach Country Music Festival 2019 - Indio, CA

Over the last ten years, we’ve been lucky enough to travel all over the country. Life on the road is a rollercoaster, but it’s like a rollercoaster in Disneyland; it never gets old, it’s always a good time, and there is very little motion sickness.

Every event is different, but load in and set up always take place before the festivities get going. After everything’s good to go, that’s when the fun begins. It can get pretty nuts whenever we’re live printing, especially at large scale music festivals like Lollapalooza and Stagecoach, but that’s kind of why we love it. We feed off the energy of the crowd, and that’s what keeps the work interesting after all these years.

Depending on the activation and item being printed, our live team can turn an item out every thirty to ninety seconds. That’s why we’ve been able to take events on like the grand opening of Toyota’s headquarters in Plano, Texas where we printed five thousand shirts in four hours. Our heads were spinning and our arms were tired, but boy did we have a great time! That’s why we’re always down for a good challenge. The more, the merrier.

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THAt’s all folks!

Bugs Ball 2019 - Warner Bros. Studio

HOPE WE SEE YOU ON THE ROAD!

For more information on Live Screen Printing and all the other awesome activations we do, head over to our website: