Boosting Brand Visibility: Why Custom Merchandise is a Game-Changer for Businesses

In today's competitive marketplace, custom merchandise has surged as a crucial component of the marketing mix. This strategy involves creating personalized products that resonate with a brand’s identity, ranging from apparel and accessories to office supplies and gadgets. The trend towards personalized products reflects a broader shift in consumer preferences towards more authentic and bespoke experiences, making custom merchandise a vital tool for businesses looking to stand out.

This article delves into the transformative impact of custom merchandise on brand visibility. By leveraging personalized items, companies can not only strengthen their brand identity but also ensure that their marketing messages resonate more deeply with their audience. The goal is to uncover why incorporating custom merchandise into your marketing strategy is not just a trend, but a fundamental aspect of building a memorable brand in a cluttered market.

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The Power of Custom Merchandise in Branding

Custom merchandise offers a unique opportunity to embed your brand into the daily lives of your customers. By designing items that are not only useful but also aesthetically pleasing, businesses can create lasting impressions that reinforce their brand identity. This approach transforms ordinary objects into powerful branding tools, continually reminding customers of the brand every time the item is used.

The beauty of custom merchandise lies in its ability to maintain brand visibility outside of conventional advertising spaces. Whether it's a branded tote bag carried through the city or a custom coffee mug used during Zoom meetings, these items keep your brand front and center. This constant exposure helps maintain top-of-mind awareness among consumers, significantly boosting brand recall and increasing the likelihood of repeat engagements.

Strategic Integration into Marketing Campaigns

Integrating custom merchandise into your overall marketing strategy can amplify your brand’s message across various platforms. For example, merchandise can be used in tandem with social media campaigns by encouraging users to share photos of themselves with branded items. It also plays a crucial role during events and promotions, where merchandise can serve as a tangible reminder of the brand experience.

Economic Efficiency of Merchandise Marketing

When compared to traditional advertising methods like TV ads or billboards, custom merchandise can be a more cost-effective solution with a potentially higher return on investment. Merchandise creates physical touchpoints with consumers, offering a durable form of advertising that extends beyond a one-time exposure.
Unlike fleeting ad campaigns, the tangible nature of merchandise ensures that your brand remains in the consumer’s life for an extended period. This longevity translates into prolonged marketing benefits, as each item continues to reinforce brand loyalty and recognition long after the initial distribution.

Designing Effective Merchandise

Successful merchandise design starts with a deep understanding of your target demographic. Knowing the preferences, lifestyles, and needs of your audience allows you to create items that are genuinely appealing and frequently used, ensuring more visibility.

The most effective merchandise combines aesthetic appeal with practicality. Items should be visually striking to grab attention and crafted with quality to ensure they are kept and used regularly. Branding should be seamlessly integrated into the design, enhancing the item without overwhelming it.

To stand out, businesses must think creatively about their merchandise. This might involve tapping into the latest tech trends, like AR-enabled wearables, or eco-friendly materials that resonate with environmentally conscious consumers. The key is to create products that not only serve a practical function but also tell a compelling story about the brand.

Implementing a Merchandise Strategy

Launching a custom merchandise strategy begins with identifying the goal of your campaign, be it increasing brand awareness, driving sales, or enhancing customer loyalty. Following this, businesses should select products that align with their branding and appeal to their target audience. It’s essential to establish a timeline and budget, taking into consideration the design, production, and distribution phases.

Partnering with the right vendors is crucial for producing high-quality merchandise. Look for suppliers who not only provide a wide range of products but also support custom designs and sustainable options. Ensuring the quality of your merchandise reflects the quality of your brand is paramount.

Measuring the Success of Merchandise Campaigns

To gauge the effectiveness of merchandise in marketing campaigns, it's crucial to focus on specific metrics that reflect both reach and engagement. Sales data, promotional code usage, and social media analytics provide tangible evidence of how well merchandise is resonating with your audience. Additionally, surveying customers on their satisfaction with and usage of the merchandise can offer insights into its practical impact. Tools such as Google Analytics and social media tracking platforms can be instrumental in capturing this data, allowing marketers to assess how merchandise drives traffic, converts leads, and fosters customer loyalty.

Beyond quantitative analysis, qualitative feedback is essential. Engage with your community through social media comments, direct feedback, and focus groups to understand the emotional and brand-connective impact of your merchandise. This feedback can reveal whether your items are cherished and used in the manner intended, or if they miss the mark in aligning with customer expectations and lifestyle. It’s also a way to gauge brand sentiment, which can be a more subtle but powerful indicator of a campaign’s success.

Establishing a clear set of KPIs (Key Performance Indicators) before launching a merchandise campaign is crucial. These could include increases in brand awareness, measured through social media mentions and website traffic, or direct revenue impact, such as sales attributed to promotional merchandise. Regularly reviewing these KPIs allows for ongoing adjustments and optimizations, ensuring that the merchandise continues to serve as a valuable and effective component of the broader marketing strategy.

Overcoming Challenges in Merchandise Marketing

One common obstacle in merchandise marketing is aligning the product selection and design with the brand identity and customer preferences. To overcome this, businesses should conduct thorough market research and gather customer insights before product development begins. This strategy ensures that the merchandise not only stands out but also resonates deeply with the target audience, enhancing overall campaign effectiveness.

Another challenge involves logistics and inventory management, especially for businesses that are new to merchandise marketing. Overstocking can lead to unnecessary costs, while understocking can miss sales opportunities and customer dissatisfaction. Implementing a just-in-time production strategy or working with a demand-driven manufacturing partner can mitigate these risks. These approaches allow for more flexible inventory management and reduce the financial strain associated with large upfront production runs.

Finally, maintaining high-quality standards while keeping costs manageable is a delicate balance that can impact the perceived value of the merchandise. Partnering with reliable suppliers and manufacturers who understand your quality expectations and can scale with your needs is critical. Additionally, regular quality checks and staying actively involved in the production process can help in maintaining the integrity of the final product, ensuring that each item reflects well on the brand and meets customer expectations.

Conclusion

Custom merchandise is a powerful tool for enhancing brand visibility. It offers a unique blend of practicality and creative expression, allowing brands to make a lasting impression in the consumer’s mind and maintain visibility in everyday life. Integrating merchandise into broader marketing strategies enhances its impact, providing a cost-effective solution with long-lasting benefits.

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Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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Custom Merch: A Guide to Screen Printing, Embroidery, and Beyond

Custom merchandise has become a powerful tool in the world of branding and marketing. It allows businesses to create a unique and memorable brand identity, connect with their audience on a personal level, and leave a lasting impression. In this comprehensive guide, we'll explore the various methods of custom merchandising and how they can elevate your brand.

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The Art of High-End Screen Printing

High-end screen printing is a popular method for creating custom apparel. It involves transferring a design onto a fabric using a mesh screen and ink. The benefits of this method are numerous:

• Quality: Screen printing produces designs that are not only vibrant but also sharp and clear. This is especially important for intricate designs or when a high level of detail is required.

• Durability: One of the main advantages of screen printing is the durability of the prints. They are long-lasting and can withstand multiple washes without fading, making them ideal for everyday wear.

• Versatility: Screen printing is suitable for various materials, including cotton, polyester, and blends, making it a versatile option for all types of apparel. Additionally, it can be used for intricate designs, allowing for more creative freedom.

Elevate Your Brand with Custom Embroidery

Custom embroidery is a timeless method that adds a touch of luxury and sophistication to your merch. By stitching a design onto fabric, you create a textured and premium look that can elevate your brand image. The benefits of custom embroidery include:

• Appeal: Embroidery exudes quality and professionalism, ideal for corporate wear and high-end promotional items. The raised texture of the stitches adds depth and dimension to your designs, creating a more tactile and luxurious feel.

• Applications: It's perfect for logos on uniforms, monograms on personal items, or intricate designs on promotional merchandise.
  

Sublimation: The Future of Full-Color Printing

Sublimation is a cutting-edge printing technique that allows for vibrant, full-color designs. It involves turning solid ink into gas and transferring it onto fabric, resulting in a seamless and long-lasting print. The benefits of sublimation include:

• Advantages: Sublimation produces high-definition prints that won't peel or fade, making it ideal for detailed and colorful designs. The ink becomes part of the fabric, resulting in a smooth and durable print that can withstand repeated washing.

• Suitability: Sublimation works on various materials, including polyester, ceramic, and metal, allowing for a wide range of custom products. It's especially popular for sportswear and promotional items, where vibrant and eye-catching designs are essential.

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Specialty Printing: Beyond Apparel

Custom merch isn't limited to apparel. Specialty printing allows you to create unique promotional items that stand out and leave a lasting impression on your audience. The benefits of specialty printing include:

• Accessories: Customize everyday items like cups, socks, and hats to create memorable and functional merch. These items are often used daily, increasing brand visibility and recall.

• Potential: Specialty printing offers endless possibilities for creative branding. From quirky designs to innovative printing styles such as puff ink printing, you can create promotional items that resonate with your audience and make your brand memorable.

Custom Tags: The Finishing Touch

Custom tags add a professional touch to your apparel and provide valuable information. They enhance branding, offer sizing and care instructions, and can even tell your brand's story. The benefits of custom tags include:

• Benefits: Custom tags enhance branding by adding a personal touch to your apparel. They can include your logo, contact details, or a personalized message, making your merch truly unique.

• Options: Custom tags offer a range of options for adding information to your apparel. From sizing and care instructions to a brief brand story, you can use custom tags to communicate important information to your customers.

Crafting a Cohesive Brand Identity with Custom Merch

Custom merch can significantly enhance brand recognition and loyalty. By creating a consistent and memorable brand image, you can leave a lasting impression on your audience. Successful brands like Nike and Coca-Cola have used custom merch to create a strong brand identity and connect with their audience on a personal level.

Tips for Designing Effective Custom Merch

Creating impactful custom merch requires careful consideration of design elements. Use colors that align with your brand identity and resonate with your audience. Position your logo prominently but tastefully to enhance brand visibility. Keep designs simple, relatable, and relevant to your brand message.

• Color Choices: Use colors that align with your brand identity and resonate with your audience.

• Logo Placement: Position your logo prominently but tastefully to enhance brand visibility.

• Design Considerations: Keep designs simple, relatable, and relevant to your brand message.

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Choosing the Right Custom Merch Partner

Selecting a reliable and experienced merch printing agency is crucial for achieving high-quality results. Ensure the agency uses high-quality materials and printing techniques. Choose a partner that can meet your deadlines without compromising on quality. Work with an agency that understands your needs and offers excellent support.

• Quality: Ensure the agency uses high-quality materials and printing techniques.

• Turnaround Time: Choose a partner that can meet your deadlines without compromising on quality.

• Customer Service: Work with an agency that understands your needs and offers excellent support.

Conclusion:

Custom merch is a powerful tool for building a strong brand identity and connecting with your audience. By incorporating high-quality printing techniques, thoughtful design, and a cohesive brand message, you can create memorable and impactful merchandise that resonates with your audience. Explore the potential of custom merch for your business and unlock the power of effective branding.

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How Choose The Right Colors For Your Merch

Author: Irene Floridia - Content Creator

Color is important; Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall. In This article, we will take you through the process of selecting the right color for your product.

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Why Are Brand Colors Important?

Firs impressions are EVERYTHING. Establishing brand colors is important because they elicit emotions and feelings which directly correlate with your product or service. Color is also used to convey certain information that allows for customers to form an initial impression without even knowing what your product is about.

Color helps consumers decide whether they want to engage with the product or not.

Check Out Best Promotional Merch Ideas

Translating Color

Colors translate certain emotions or can be used to associate with a specific message. For example, the color red is often associated with danger and green is associated with nature, but both have additional meanings and associations.

Color Psychology in the branding space is used to affect perceptions and behaviors. It allows us to understand color and use it to our advantage, especially when it comes to marketing and branding.

According to a study, use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it is important that managers understand the importance of colors in marketing.

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“About 62‐90% of a product assessment is based on colors alone.”

— Singh, S. (2006), "Impact of color on marketing"

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The Psychology of Colors

Primary colors are red, yellow, and blue; these colors are often used in food products or businesses such as McDonalds and Coca Cola. When you think of most fast food restaurants, you can clearly see that most of them use the color Red and Yellow. The psychology behind fast food colors is not coincidence, it is meant to make your brain hungry.

According to color psychology, yellow has long been associated with feelings of contentment, happiness, competence, and comfort. One simple color is responsible for that sense of nostalgia and friendliness you feel whenever you pass by those golden arches.

Red is associated with danger, excitement, and energy. It’s also known for being the color of love and passion.

Pink is feminine, it’s sentimental and romantic. Different shades, like hot pink, can be youthful and bold.

Orange is fresh and full of vitality. It’s also creative, adventurous, and associated with being cost-effective.

Yellow is optimistic. It’s a color associated with being playful and happy.

Green is natural, often used to demonstrate sustainability. But it can also align with prestige and wealth.

Blue is trustworthy and reliable. It’s calming or often associated with depression.

Purple is royalty and majesty. It can be spiritual and mysterious.

Brown is down-to-earth and honest, often used for organic wholesome products.

White is pure. It conveys simplicity and innocence, often with a minimalistic feel.

Black is both sophisticated and elegant. It can be formal and luxurious, but also sorrowful.

Multicolor is united or open to anything. It’s great for capturing the spirit of diversity.

Primary Brand Colors

Primary brand colors are the main, consistent colors used in all graphics, publications, signage, ect. Primary brand color rarely change because they are central to the brand’s visual identity.

Secondary Brand Colors

Secondary brand colors act as a complimentary color pallet to the primary brand colors. These colors are updated more frequently and often change to reflect strategy trends and marketing goals.

The secondary brand colors can be used throughout your brand’s website, social media, and packaging but should not consist of more than 50% of the overall design.

How Many Colors Should You Have?

Generally, you should have up two 3 primary brand colors and up to 4 or 5 secondary colors.

Having variety of secondary colors will help you stay on brand more often because it will provide you flexibility and variety in your design needs.

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Guideline For Choosing Merch Colors

When managing your brand colors follow these guidelines to grow a strong and consistent brand identity:

• Select up to 3 brand colors for apparel printing

• Select up to 4 secondary brand colors for accessories

• Select colors that match your brand’s essence (personality) and

• Select colors that will offer flexibility and longevity depending on the merch type

• Offer color variations using your primary and secondary colors

Check Your Competitors

Not only do you want to avoid using the same colors, but you will be able to learn what people are responding to and what they are not responding to. Study the psychology behind the colors that are often used for merch within your space.

Check out A Guide To Branding

Color Variations

Colors have different shades, identifying a type of color is important to ensure your product is connecting with your customer.

Color Hues

This refers to variations of the primary colors: red, yellow, and blue. As you'll probably recall, these three colors can create any other color, depending on how they’re mixed.

Color Shade

This is when black is added to a color, and the amount of shade refers to the amount of black added.

Color Tint

This is the white version of shade, adding white to make the color lighter.

Color Saturation or tone

This is when you change a color’s appearance by adding both black and white.

Author: Irene Floridia - Content Creator

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How Can Branding Costs Be Capitalized

When starting your own business, your first step should be establishing a brand identity and doing this can be costly, from hiring a graphic designer for your logo, to paying a fee to register your brand name. We’ll take you through some of the ways it pays off to spend the money on your branding.

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Is Having a brand an asset?

Yes, having a brand is in fact an asset, an intangible asset. Like any asset, brands require long term investment and will render profit over time. Brands have value and can be bought and sold. Brands are best used when they service the strategic vision of the company.

What Are Brand Assets?

Here are a few well-known examples of brand assets to help clarify the concept.

• Color schemes

• Packaging

• Logos

• Jingles

• Company name

• Slogan

• Songs/sounds

Check Out How To Start Your Own Brand in 7 Steps

Examples Of Brand Assets

Amazon Packaging

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All amazon orders are delivered in a box with their logo and the tape used to seal it has details about Amazon specials.

Because of the branding that is directly printed on their packaging, someone walking down the street who sees this box on a doorstep can immediately tell it’s from Amazon.

Apple Logo

The apple with a bite taken out of the right hand upper corner is the iconic logo recognized all over the world. Anyone that sees this logo will recognize the brand and their products could never be mistaken for any other computer and/or cellphone brand.

McDonald’s Jingle

Not only are the golden arches already is recognizable logo across the world, their “I’m Lovin’ It” jingle is forever stuck in everybody’s head and instantly recognized by anyone without a hearing impairment.

“Your brand isn’t just your logo. It’s how you interact with the world — from your customers to your employees — and it all stems from the brand.”

— Blair Brady, Forbes Councils Member

So, how do I capitalize From My Brand?

All of these definitions accurately describe the advantages of a powerful and successful brand. But the critical aspect is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits from, or has use of, in generating income.”

Must Be Tangible — The brand must offer a service or a product. If your brand offers a product, it must be branded with the brand’s logo, colors, or any other identifying characteristics.

Business Model — A successful brand requires an efficient and competitive commercial model in order to get into the market and meet demand.

Unique Branding — Outside the box ideas help differentiate brands from each other in a competitive environment.

Target The Right Audience — Targeting a specific demographic helps narrow down audience and brand must align and directly speak to that group.

Read 5 Ways To Identify The Right Target Audience For Your Brand

Marketing & Promotional Items

If your business is a service or you’re in the food and beverage industry, you’re most likely thinking that this information is not for you. However, we think that there are plenty of ways to capitalize off of your branding which includes marketing with visual ads and promotional products such as apparel or reusable goods.

Creating merch or promotional products on top of your service allows for your to capitalize off of your branding assets by having your logo printed unto different tangible products that are appealing to your demographic.

Read What Is Branded Merchandise? Why Is It Important For Your Business?

All branding assets can be used for profit-rendering business moves. Without a clear brand message, marketing can be a money pit. Having a good looking logo that translates your name, mission, and is clear is essential. By creating ads around your branding you are sending a concise message that triggers interest and leads to conversions.

Marketing encompasses strategies to build awareness of your company’s products and services. It also involves promoting and protecting the brand. Every message about your company is part of your marketing.

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Conclusion

While it may seem like a daunting and steep road ahead, making the necessary monetary investment in your preliminary branding concepts and execution will pay off in the long run. While branding is not a linear road to 100% profit, if you develop the right imagery and brand mission it will be a gradual climb to success.

Additionally, without branding assets advertising and merchandising opportunities will be much harder to profit from. Having a clear brand mission, imagery, color pallet, and target audience is essential to any business.

Author: Irene Floridia - Content Creator

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Wearing Who You Are: How To Start A Clothing Business in 2023

Author: Irene Floridia

Our clothing doesn’t just cover us up, it showcases who we are. For many of us, the brands we choose to support align directly with our personalities. Clothing brands aren’t just started to make money, they’re founded on the idea of self-expression. For many of us, what we wear is an essential part of our identity. It’s the brands that are able to tap into that identity who stand the test of time.

In the fast-paced, internet-driven world we live in today; starting a successful clothing brand has become more challenging than ever, but it’s also the most exciting time to jump into the game. That’s why we’re here to help you in your quest to bring your new clothing brand to life.

5 Essential Steps Before Starting your Business

Besides the obvious actions you will need to take when contemplating starting your own business, there are preliminary steps you should take before spending money on merchandise or other services such as screen printing t-shirts. When starting your own brand, you will want to follow these steps as a guide to ensuring you have a successful launch.

1. Do your research

   Market research is important when looking for the right product or the right look for your brand. You will want to ask yourself if there is enough of a demand for the product you would like to sell and identify who you want to market to. How to evaluate a business idea before taking the plunge.

2. Design

   A well-thought-out design with unique elements that will best set you apart from the competition is critical. Having a brand identity can help you set yourself apart and the more creative the better! Check out 5 Steps to Building a Strong Brand Identity.

3. Create A Mockup

   As you narrow down your design and create a brand identity, you will want to make sure that your design looks good on clothing. T-shirt mock-ups allow you to see what the finished product will look like and it also allows you to edit your work before you submit it to a printer. Plan out your design with these 19 Ready-To-Use Online T-Shirt Templates and Mockups.

4. Source Your Products

   From personalized thank you notes to branded packaging, you will want to source the best materials to create trust with your customer. Sourcing the best materials will not only ensure quality but will ensure that the buyer will come back for more. At Family Industries we work with the best apparel brands to bring quality to your apparel. We also provide finishing services such as tags, packaging, and stickers.

5. Fulfillment

   Packaging and shipping can be a stressful task, that’s why most businesses implement a shipping software like ShipStation to help them print labels and automate some of those tedious steps when shipping a product. If the time and labor required to get this done is too much, Family Industries also provides a fulfillment option for those that don’t have the time for manual labor and want to focus on the big stuff.

… but why work with Family Industries?

Family Industries does not only guarantee quality prints, we also offer branding services which include a team of graphic designers to help you with your logo or t-shirt design. We also offer white-labeling fulfillment which includes branded packaging, branded garment tags, stickers, tote bags… you name it, we print it! At Family Industries, we treat your brand as our own; quality assurance and A-to-Z guided support to help you succeed.

• Quality

  Because Family Industries takes such pride in the work that we do, we guarantee top-notch quality prints. We offer top of the line apparel along with inks such as plastisol, discharge, and waterbased inks as well as foils and metallics. We also use the latest printing, embroidery, and heat press equipment to get the job done and ensure customer satisfaction.

• Options

  Because we are a full-service print shop, we have several options for applications such as screen printing, DTG, sublimation, embroidery, heatpress, transfers, and vinyl. Our wide variety of application techniques allow us to also offer high-quality merchandise such as t-shirts, flat stock, hats, tote bags, stickers, and other promotional items.

• Branding

  Branding is everything - When starting your own clothing brand you need your tags to have your logo or your tag line, at Family Industries we understand the importance of branding and this is why we offer custom hang tags, woven hem, and neck tags as well as branded packaging.

• Fulfillment

  Because sorting through orders, packing, and driving to the post office to drop off your packages can be so time-consuming we also offer fulfillment options that include your product with branded tags, branded shipping labels, and packaging.

Author: Irene Floridia - Content Creator

Do you have a lot of ideas for your own clothing brand but don’t know where to start? Our team of graphic designers would love to help you get started. Send us a message!

Guide To Designing A Custom Hoodie

We all love a comfy hoodie or sweatshirt and we depend on them in the winter months to keep us warm but also serve style. While blanks are a staple in most of our closets, you need a good graphic hoodie to make a statement and bring your outfit together. For most people, their hoodies will be their most treasured outerwear in their wardrobe. Hoodies and sweatshirts are versatile and can be worn on many occasions, so it’s no surprise that personalized hoodies are a popular choice among brands whose goals are to make a statement.

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5 Steps To Design Your Own Hoodie

We’ll take you through critical steps to take when designing your own hoodie or sweatshirt. Whether you’re designing a hoodie for yourself or you’re designing a hoodie for your apparel brand, you will want to think about your budget first as this will dictate which of these recommendations to take into consideration.

1. Garment Type

First things first, choosing the type of garment can determine some of the criteria below. You have a range of options varying from Polyester to organic cotton. Organic cotton is environmentally friendly and tends to last longer, putting this option at the top of the price range but guarantees high-quality.

If high-quality is not as important and you want to get the most bang for your buck, a good option is a blend. Most hoodies are a blend of 80% cotton and 20% polyester or other synthetic materials. The blends are a good option in terms of breathability and flexibility.

2. Thickness

Weight and thickness are an important consideration when designing a hoodie, these decisions will determine how comfortable and warm your garment is. You probably want to create a quality product and it’s worth spending a little more for a thicker and softer fabric.
ranging from 280 to 350 GSM (grams per square meter), the top end being a chunky, heavyweight garment catering to those who want their garments especially thick. What to look for when buying a hoodie.

3. Design Application

So you have a cool design and you’re thinking, what is the best application? The application can depend on the design, for example, if your design has a lot of small, thinner lines screen printing would be perfect as opposed to embroidery for which the lines need to be a certain thickness.

Screen Printing is the most adaptable application for most brands as it allows a little more freedom with the type of design and depending on the number of colors used, it can also be a more affordable route.

If you’re printing a smaller amount of units and or have a more complex design such as a photo image, DTG (direct to garment) printing will probably be the best option.

4. Placement

This may sound like a no-brainer - front and center is the most popular placement, but doing something different can set you apart from the competition, or if you’re customizing just for yourself, it will set you apart from the crowd.
It’s also possible to print on the sleeve of your hoodies, which could be a good addition or alternative to printing straight on the front or the back. 

One thing to note, however, is that printing on the sleeves is only possible with screen printing or a hand-held inkjet printing gun. The apparel printing gun is not something that is common and not a lot of print shops offers, but you can always ask!

5. Extra Customizations

Additional customizations include adding a visible tag to the cuffs, which can add a more personal and unique flair to a garment. Other extra customizations include adding a patch anywhere on the hoodie, for example, if your hoodie has a screen printed design on the back but you would like to add an additional logo or tagline to the front, you can always have an embroidered patch added. Patches are often rare on hoodies and that can be an attractive addition for buyers.

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“If you’re looking for success with your design but can’t afford anything fancy – it doesn’t have to be. Only 14% of analyzed clothing stores had printed sleeves for their hoodies, for example. Another interesting fact – only 5% of the stores that have been studied have design placements on the back – and only 23% have graphics on the side of the pocket. Additionally, 50% of the designs are logos or quotes and 55% of the colors used are white and black.”

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What Application Is More Durable?

While durability often depends on use, we think that there are other factors to take into consideration, such as the application. DTG Prints are more economical because there is usually no minimum and tend to be more sustainable, while screen printing requires a minimum amount of prints. Screen printing is technically more expensive and less sustainable.

With an embroidered design, you often need a high-quality fabric that is thick to avoid bunching and it can be hard to keep the shape of the design once the hoodie has been washed a few times. However, opting for an embroidered patch that is placed on the hoodie can be an excellent alternative.

Bottom line -

Figuring out your budget and the type of design you would like will determine which method to use. We recommend that if you have a big budget, always opt for the highest quality and the best durability. This will ensure that your brand will be well regarded and is known for high quality is what you want for a clothing brand. Additionally, the quality will dictate how much your customers are willing to pay.

Author: Irene Floridia - Content Creator

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Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.