Innovative Sticker Design Tips That Will Make Your Brand Stand Out

Stickers are not just decorative items; they are powerful branding tools that can significantly amplify a brand’s visibility and connect emotionally with customers. Their cost-effectiveness and versatility make them a popular choice for businesses of all sizes, allowing even small-scale companies to get creative with their marketing strategies. Innovative sticker designs can serve as mobile advertisements, constantly on display, facilitating increased brand recognition and recall among consumers.

Additionally, the ability to customize stickers in various shapes, sizes, and designs allows brands to express their unique identity in a way that resonates with their audience. Whether placed on products, packaging, or in public spaces, well-designed stickers can attract attention and make a lasting impression. This makes them an indispensable tool in modern marketing arsenals, helping businesses stand out in a crowded marketplace.

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Understanding Your Brand’s Visual Language

It's crucial for stickers to reflect a brand’s visual language cohesively. This means that the colors, logos, and typography used in sticker designs should be a direct extension of the brand’s overall identity. When these elements are consistent, they reinforce the brand’s image and help strengthen customer recognition. For example, a brand known for its eco-friendly values might use green tones predominantly in its stickers to symbolize nature and sustainability.

Aligning sticker designs with your brand identity requires a strategic approach to the visual elements used. This alignment ensures that every piece of marketing collateral communicates the same message. Brands should consider how their logos are adapted to smaller formats and ensure that typography remains legible even at reduced sizes. This careful integration helps maintain brand consistency across various platforms and touchpoints.

Leveraging Color Psychology in Sticker Design

Understanding color psychology is pivotal in designing effective stickers that capture attention and convey the right message. Colors are not just visually appealing; they evoke specific emotions and can influence consumer behavior. For example, red can evoke a sense of urgency or excitement, while blue can impart a feeling of trust and security. Using these insights, brands can choose sticker colors that resonate emotionally with their target audience, thereby enhancing the effectiveness of their marketing efforts.

When selecting colors for stickers, consider the context in which they will be seen and the emotions you wish to invoke. A sticker intended for a children’s product might use bright, playful colors to attract their attention, while a luxury brand might opt for black or gold to convey exclusivity and elegance. The key is to use color strategically to make your stickers stand out and prompt the desired response from potential customers.

Designed and sold by ELBAZY

Creating Memorable and Iconic Sticker Designs

Creating memorable and iconic sticker designs requires a blend of creativity and strategy. The goal is to produce designs that not only capture attention but also remain memorable to the audience. This could involve incorporating unique graphic elements that represent the brand or employing minimalism to focus on a simple, yet powerful message. Humor can also be a great tool in sticker designs, making them more engaging and shareable, which increases brand exposure.

To ensure your stickers are impactful, think about what makes your brand unique and how you can express that through visual elements. Bold, distinctive graphics that can be easily recognized from a distance might work well for a brand with a vibrant personality. Alternatively, a brand with a more sophisticated demeanor might opt for subtle, elegant designs that reflect its premium positioning. The key is to keep the designs aligned with what your brand stands for while ensuring they are eye-catching and memorable.

The Role of Typography in Effective Sticker Design

Typography in sticker design plays a crucial role in how the message is perceived by the audience. The right choice of font can greatly enhance the sticker’s readability and visual impact. For instance, a strong, bold font may be appropriate for a brand that wants to make a robust statement, whereas a handwritten-style font could suit a brand with a more personal, artisanal appeal. The typography chosen should complement the overall design and maintain the brand’s character consistently.

Additionally, it’s important to consider the practical aspects of typography such as size, spacing, and color contrast to ensure the text is legible across various applications where the sticker might be used. This becomes especially important in smaller sticker formats where space is limited. Effective typography will help convey your message clearly and make the sticker design more effective in achieving its marketing objectives.

Incorporating Interactive Elements in Stickers

Interactive elements in stickers can greatly enhance customer engagement and create memorable brand experiences. For instance, incorporating a QR code that leads to exclusive online content or discounts can encourage consumers to interact with the brand beyond the sticker. Scratch-off layers that reveal hidden messages or prizes can also add an element of surprise and delight, making the stickers more than just visual tools but also interactive experiences.

These interactive features not only make stickers more engaging but also increase the likelihood of them being saved or shared, extending the reach of your brand message. Augmented reality is another advanced feature that can bring stickers to life by overlaying digital information or animations when viewed through a smartphone. This high level of interactivity not only captivates attention but also deepens the connection between the brand and its audience, making the stickers a powerful tool in modern marketing.

top Sticker Types:

Stickers come in a variety of types, each suited for different purposes and applications. Here's a list of common types of stickers:

1. Paper Stickers: The most common and cost-effective type. Ideal for indoor use as they are not waterproof.

2. Vinyl Stickers: Highly durable and weather-resistant, making them perfect for outdoor use. They can come in both permanent and removable versions.

3. Die-Cut Stickers: Cut to the exact shape of the design, offering a custom look that stands out.

4. Kiss Cut Stickers: These are similar to die-cut options but are easier to peel from their backing. They can include multiple cuts within a single sheet, allowing for complex designs.

5. Holographic Stickers: Reflective stickers that change appearance based on the light and angle, adding a unique and eye-catching effect.

6. Clear Stickers: Printed on a transparent background and can be used where you want the sticker to blend in with the surface.

Conclusion

Well-designed stickers are more than just promotional items; they are miniature ambassadors of your brand identity and values. By applying innovative sticker design tips, you can transform ordinary stickers into impactful marketing tools that not only stand out visually but also engage and delight your audience. Remember, each sticker you produce and distribute has the potential to increase your brand's visibility and strengthen customer relationships.

We encourage brands to experiment with different design elements, interactive features, and strategic placements to discover what works best for their specific audience. By continuously refining your approach based on feedback and results, you can ensure that your stickers not only look great but also contribute effectively to your marketing goals. Elevate your brand with stickers that not only stick to surfaces but also to the minds of your consumers, making your brand truly unforgettable.

Boost Your Team Spirit: Best Practices for Printing on Sports Uniforms and Active Wear

Custom printed sports uniforms play a pivotal role in enhancing team spirit and fostering a sense of unity among players. By featuring team colors, logos, and motifs, these uniforms serve not just as athletic wear but as a powerful symbol of team identity and pride. This branding extends beyond the field, affecting fans and creating a lasting impression of the team's ethos and values, which is crucial for building a strong, recognizable brand.

Moreover, custom team uniforms allows teams to express their unique character and story. Whether it’s through innovative designs or incorporating elements significant to the team's history or locality, customized sports uniforms make each player feel integral to the team while boosting morale and camaraderie. This personal connection not only motivates players but also enhances fan loyalty, as supporters often feel a deeper connection with well-branded teams.

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Selecting the Right Materials for Sports Apparel

Choosing the right materials for sports uniforms is critical to ensure that they are not only comfortable but also functional and durable under the rigors of sport. Fabrics need to be robust enough to withstand intense physical activity, frequent washings, and varying weather conditions without losing shape or fading.

Materials like polyester blends are popular for their ability to wick moisture away from the body, keeping athletes cool and dry, which enhances performance.

In addition to comfort and durability, the choice of fabric significantly impacts the effectiveness of different printing methods.

For example, certain materials work better with sublimation printing, which can produce vibrant, detailed graphics that are integral to the fabric.

Selecting the appropriate materials ensures that the visual appeal of sports apparel is maintained throughout its lifecycle, making it a crucial consideration for teams looking to make a lasting impression.

Overview of Printing Technologies for Athletic Wear

The technology chosen for printing on sports uniforms can greatly affect both the appearance and longevity of the design. Sublimation printing, for instance, offers vibrant, long-lasting colors that penetrate the fabric rather than sitting on top, making it ideal for sports where uniforms undergo extensive wear and tear.

This method ensures that designs do not peel, crack, or fade, maintaining the uniform’s aesthetic throughout its use.

Conversely, screen printing, while cost-effective for large batches, involves applying layers of ink on top of the fabric, which can degrade over time. However, this technique can be used for warm-ups or team sweatshirts.

Heat transfer printing offers versatility and works well for adding high-detail logos and numbers but may not be as durable as sublimation. Each printing technology has its advantages and drawbacks, and choosing the right one depends on the team's specific needs, budget, and the expected longevity of the uniforms.

Design Principles for Sports Uniforms

When designing sports uniforms, it is essential to balance aesthetics with functionality. The design should reflect the team’s ethos and enhance visibility both on the field and to the audience.

Effective use of colors, thoughtful logo placement, and readable typography are fundamental to creating uniforms that are not only attractive but also emblematic of the team's spirit. For instance, contrasting colors can make player numbers stand out, and strategic logo placement can maximize brand exposure while maintaining the uniform’s integrity.

Furthermore, it’s important to consider the psychological impact of design elements. Colors and patterns can influence perception; for example, bold patterns and bright colors might convey a dynamic and aggressive team persona. Each design decision should align with how the team wishes to be perceived, ensuring that the uniforms are an extension of their brand identity and a tool for psychological advantage over competitors.

Preserving the Quality of Printed Sportswear

Maintaining the quality of printed sports uniforms is key to ensuring they continue to look good and perform well throughout their lifespan. Proper care practices, such as using cold water, mild detergents, and avoiding harsh mechanical washing cycles, can significantly extend the life of the printing. It’s also advisable to turn uniforms inside out before washing to protect the print from abrasion.

Storage is another critical factor in preserving uniform quality. Uniforms should be stored in cool, dry places out of direct sunlight to prevent colors from fading. Proper hanging or folding can also prevent unnecessary creases or damage to the print. Following these care guidelines helps maintain the aesthetic appeal and functionality of sports uniforms, thereby sustaining team spirit and brand visibility.

Integrating Sponsor Logos and Branding

Incorporating sponsor logos into sports uniforms requires a strategic approach to balance team and sponsor branding effectively.

Placement, size, and color of logos are key considerations that impact the uniform’s overall look and the visibility of the sponsor’s brand. Logos should be placed where they can be easily seen but not disrupt the uniform’s design or the player's comfort and performance.

The integration of sponsor logos must also adhere to sports regulations and sponsor agreements. Ensuring that logos are displayed in a tasteful and proportional manner respects both the sponsor’s contributions and the team’s aesthetic. Skillful integration of these logos can enhance the uniform's design, increase the sponsor's satisfaction, and potentially attract more sponsorship opportunities by showcasing the team's professional approach to brand partnerships.

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Conclusion

In conclusion, the strategic use of custom printed sports uniforms is a potent tool for boosting team spirit and enhancing brand visibility, both on and off the field. By carefully selecting appropriate materials, employing the right printing technologies, and designing with an eye for both aesthetics and functionality, teams can ensure their uniforms are not only visually striking but also durable and comfortable for athletes. Proper care and thoughtful integration of sponsor branding further enhance the utility and appeal of these uniforms.

Ultimately, well-designed sports uniforms serve as a symbol of unity and pride for teams, fostering a stronger connection among players and with their supporters. By adhering to the best practices outlined in this guide, teams can leverage their sports uniforms as effective marketing tools that promote their identity, attract sponsorships, and leave a lasting impression in the competitive world of sports. With each player donning a uniform that resonates with team values and visual identity, the spirit of the team is elevated, driving performance and fan engagement to new heights.

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Boosting Brand Visibility: Why Custom Merchandise is a Game-Changer for Businesses

In today's competitive marketplace, custom merchandise has surged as a crucial component of the marketing mix. This strategy involves creating personalized products that resonate with a brand’s identity, ranging from apparel and accessories to office supplies and gadgets. The trend towards personalized products reflects a broader shift in consumer preferences towards more authentic and bespoke experiences, making custom merchandise a vital tool for businesses looking to stand out.

This article delves into the transformative impact of custom merchandise on brand visibility. By leveraging personalized items, companies can not only strengthen their brand identity but also ensure that their marketing messages resonate more deeply with their audience. The goal is to uncover why incorporating custom merchandise into your marketing strategy is not just a trend, but a fundamental aspect of building a memorable brand in a cluttered market.

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The Power of Custom Merchandise in Branding

Custom merchandise offers a unique opportunity to embed your brand into the daily lives of your customers. By designing items that are not only useful but also aesthetically pleasing, businesses can create lasting impressions that reinforce their brand identity. This approach transforms ordinary objects into powerful branding tools, continually reminding customers of the brand every time the item is used.

The beauty of custom merchandise lies in its ability to maintain brand visibility outside of conventional advertising spaces. Whether it's a branded tote bag carried through the city or a custom coffee mug used during Zoom meetings, these items keep your brand front and center. This constant exposure helps maintain top-of-mind awareness among consumers, significantly boosting brand recall and increasing the likelihood of repeat engagements.

Strategic Integration into Marketing Campaigns

Integrating custom merchandise into your overall marketing strategy can amplify your brand’s message across various platforms. For example, merchandise can be used in tandem with social media campaigns by encouraging users to share photos of themselves with branded items. It also plays a crucial role during events and promotions, where merchandise can serve as a tangible reminder of the brand experience.

Economic Efficiency of Merchandise Marketing

When compared to traditional advertising methods like TV ads or billboards, custom merchandise can be a more cost-effective solution with a potentially higher return on investment. Merchandise creates physical touchpoints with consumers, offering a durable form of advertising that extends beyond a one-time exposure.
Unlike fleeting ad campaigns, the tangible nature of merchandise ensures that your brand remains in the consumer’s life for an extended period. This longevity translates into prolonged marketing benefits, as each item continues to reinforce brand loyalty and recognition long after the initial distribution.

Designing Effective Merchandise

Successful merchandise design starts with a deep understanding of your target demographic. Knowing the preferences, lifestyles, and needs of your audience allows you to create items that are genuinely appealing and frequently used, ensuring more visibility.

The most effective merchandise combines aesthetic appeal with practicality. Items should be visually striking to grab attention and crafted with quality to ensure they are kept and used regularly. Branding should be seamlessly integrated into the design, enhancing the item without overwhelming it.

To stand out, businesses must think creatively about their merchandise. This might involve tapping into the latest tech trends, like AR-enabled wearables, or eco-friendly materials that resonate with environmentally conscious consumers. The key is to create products that not only serve a practical function but also tell a compelling story about the brand.

Implementing a Merchandise Strategy

Launching a custom merchandise strategy begins with identifying the goal of your campaign, be it increasing brand awareness, driving sales, or enhancing customer loyalty. Following this, businesses should select products that align with their branding and appeal to their target audience. It’s essential to establish a timeline and budget, taking into consideration the design, production, and distribution phases.

Partnering with the right vendors is crucial for producing high-quality merchandise. Look for suppliers who not only provide a wide range of products but also support custom designs and sustainable options. Ensuring the quality of your merchandise reflects the quality of your brand is paramount.

Measuring the Success of Merchandise Campaigns

To gauge the effectiveness of merchandise in marketing campaigns, it's crucial to focus on specific metrics that reflect both reach and engagement. Sales data, promotional code usage, and social media analytics provide tangible evidence of how well merchandise is resonating with your audience. Additionally, surveying customers on their satisfaction with and usage of the merchandise can offer insights into its practical impact. Tools such as Google Analytics and social media tracking platforms can be instrumental in capturing this data, allowing marketers to assess how merchandise drives traffic, converts leads, and fosters customer loyalty.

Beyond quantitative analysis, qualitative feedback is essential. Engage with your community through social media comments, direct feedback, and focus groups to understand the emotional and brand-connective impact of your merchandise. This feedback can reveal whether your items are cherished and used in the manner intended, or if they miss the mark in aligning with customer expectations and lifestyle. It’s also a way to gauge brand sentiment, which can be a more subtle but powerful indicator of a campaign’s success.

Establishing a clear set of KPIs (Key Performance Indicators) before launching a merchandise campaign is crucial. These could include increases in brand awareness, measured through social media mentions and website traffic, or direct revenue impact, such as sales attributed to promotional merchandise. Regularly reviewing these KPIs allows for ongoing adjustments and optimizations, ensuring that the merchandise continues to serve as a valuable and effective component of the broader marketing strategy.

Overcoming Challenges in Merchandise Marketing

One common obstacle in merchandise marketing is aligning the product selection and design with the brand identity and customer preferences. To overcome this, businesses should conduct thorough market research and gather customer insights before product development begins. This strategy ensures that the merchandise not only stands out but also resonates deeply with the target audience, enhancing overall campaign effectiveness.

Another challenge involves logistics and inventory management, especially for businesses that are new to merchandise marketing. Overstocking can lead to unnecessary costs, while understocking can miss sales opportunities and customer dissatisfaction. Implementing a just-in-time production strategy or working with a demand-driven manufacturing partner can mitigate these risks. These approaches allow for more flexible inventory management and reduce the financial strain associated with large upfront production runs.

Finally, maintaining high-quality standards while keeping costs manageable is a delicate balance that can impact the perceived value of the merchandise. Partnering with reliable suppliers and manufacturers who understand your quality expectations and can scale with your needs is critical. Additionally, regular quality checks and staying actively involved in the production process can help in maintaining the integrity of the final product, ensuring that each item reflects well on the brand and meets customer expectations.

Conclusion

Custom merchandise is a powerful tool for enhancing brand visibility. It offers a unique blend of practicality and creative expression, allowing brands to make a lasting impression in the consumer’s mind and maintain visibility in everyday life. Integrating merchandise into broader marketing strategies enhances its impact, providing a cost-effective solution with long-lasting benefits.

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Looking for The Best Merch printer?

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Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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Art & Merch Design with Coco Nella

Photo by New Perspective LA

In honor of Women’s History Month, we decided to interview some Los Angeles women artists, designers, and business owners. We start this series by talking to artist and designer, Coco Nella who has paved her way through the Los Angeles art scene after relocating from the Tri-State area. Coco has worked with several brands and businesses to elevate their brand with her abstract designs.

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Who Is Coco Nella?

Photo by New Perspective LA

Coco Nella is a Los Angeles-based mural & custom artwork business owned by Corinne “coco” Pulsinelle. Coco hails from the east coast, where she grew up fascinated by abandoned buildings and street art. After attending SUNY Purchase Art Conservatory in New York, she was able to refine her style and scale up her designs into large murals.

Since moving to Los Angeles, Coco’s painting style has caught the attention of major corporations, interior designers, business owners, and independent clients looking to have custom artwork in their homes. Her illustrations have also been used on packaging, clothing, and merch specifically in collaboration with local breweries.

Coco’s Background

Growing up in New Jersey, Coco became interested in the arts while taking an art class at her high school. Growing up, she took a specific interest in photography and graffiti as her artistic outlet. While in high school her teacher encouraged her and helped her apply to art schools.

After relocating to Los Angeles, Coco made connections with local interior designers and she began doing large-scale paintings and home murals as well as retail and office spaces. She has been able to create these connections through the years and building a brand for herself.

Although Coco’s primary work is painting murals and graphic design, she majored in Screen Printing while at SUNY Purchase where she learned the art of printmaking. This knowledge helped her understand design and plays a big role in how she works today. Coco has been able to pivot her knowledge of design and printmaking to create artwork for beer cans and apparel.

10 Questions with Coco Nella

We sat down with Coco to talk about her story, her inspiration for what she does, and the women in history that paved the way for her.

Q: How do you think learning the art of Printmaking in college influences your art today?

Coco: Printmaking is a cool knowledge base to come from because it is process-heavy and I am better at setting up a project overall because of it. For example, I approach murals by having a completely planned-out design first and pay close attention to things like color order as you would in printmaking. The heavy focus on design and image layering is definitely something I think is evident across my work.

Q: Growing up, who were the women that you looked up to as inspiration for making art?

Coco: I have always been inspired by strong women in general, especially those who are accomplished in male-dominated industries or have overcome very big challenges. I can’t pinpoint a particular idol in the art world, but I will say that seeing my grandma react to the drawings I was doing as a kid for example made me feel like maybe I had something worth pursuing. So maybe I didn’t know all of the art icons & hadn’t been to many galleries, but I had strong women around me who I looked up to and wanted to make proud.

Q: How do you help brands develop their visual assets?

Coco: My approach to working with brands is based on making a personal connection and understanding the ethos of the company and who their customer is. Developing color schemes, fonts, and images. Those are all tools we can utilize to communicate. Sometimes I feel like a translator, taking what it is a company wants to express and simply putting that into the language of design. I am not short on unconventional ideas and I value freshness and originality while keeping things approachable.

Q: What is your process when designing merch for a business?

Coco: On a technical level, it’s important for me to understand what the design is going to be used for. An image that translates well on a digitally printed t-shirt might not work on an embroidered hat for example. Once that part is sorted out, I really just focus on making the merch look eye-catching and awesome. People often buy merch because it’s nostalgic… you had a great time at a new brewery and there’s an awesome t-shirt hanging in front of you that you can wear and remember that awesome time. It’s built into the experience for the customer, but it’s also built into the advertising of the business. It’s a proper win-win scenario that should be treated as a fun and enjoyable creative process.  

Q: What do you enjoy about working with local breweries?

Coco: Local breweries are often down-to-earth social environments where things behind the scenes are often very creative and experimental. I feel like my goal as a visual artist to bring people together parallels the goal of many brewers that I have met, and that alignment allows for really cool artwork to happen.

Q: How important do you think it is for breweries to have label art for their cans?

Coco: Label art on almost any product is an integral part of creating/product brand awareness and making sales. A lot of people like myself will engage with a new product almost exclusively because I like how it looks, after all that’s often all you know about the product until you’ve tried it.

Q: What is the best part of working with a local business?

Coco: The best part of working with a local business is that I am also a local business and we speak the same language, a lot of times as far as understanding the hustle, the highs, and lows. I come at those projects from a place of support and I really appreciate the support in return.

Q: What do you like most about designing beer can labels?

Coco: Craft beer is specifically cool to make art for because oftentimes the customer will sip on a beer and have a rare moment of pause where they can actually look at the can. I like to bring a lot of detail into these labels and give people lots to look at, it’s just fun and part of the whole experience of unwinding with a good beer. Plus I’ve seen people either collect or turn the can into planters so that’s been a meaningful and unexpected demonstration of how people respond to the work I’m putting out.

Q: What is the most challenging part of designing merch?

Coco: The most challenging part of designing merch for me is creating the best strategy ahead of time so that whatever artwork I send to the printer will translate really well onto whatever product we are making. At the same time, I want to create artwork that is versatile for my client, so if they decide in the future to turn the same image into a patch or a pin I need to hit that sweet spot of having visually interesting details, but not so many details that they get lost on the item or can’t be made at all. It’s not always possible but that is often a challenge I face being in between the client and the printer.

Q: What inspires your creativity when designing merch?

Coco: When I design merch, I am always on the lookout for unconventional sources of inspiration that can bring freshness and originality. I don’t look at other merch as much as I might look at old photos, advertisements, and even just cool color combinations that I might notice while I’m out on a walk. 

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Designed by Coco Nella for the 2020 Los Angeles Brewers Guild

Beer label designs

Coco has worked with some Los Angeles County-based breweries such as Lucky Luke Brewing and Pacific Plate Brewing designing their cans. She has been able to bring a brighter concept and an out-of-the-box approach to label design.

Colorful and eye-catching beer label designs have recently become a very integral part of the craft beer business in Los Angeles. Having a well-thought-out, colorful and fun design on a beer label has proven to increase sales, and breweries all around the country are beginning to notice that combining art and beer is a good way to create brand awareness and loyalty.

Check out The 20 best beer label designs of 2020

Read How to design a beer label: The ultimate guide for craft brewers

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Merch Design

Having a well-thought-out design printed on a t-shirt or stickers can get you noticed. Coco has created some very cool designs to establish a brand visual asset for some of her clients such as Leo & Mamas, which is a women-owned lifestyle brand and shop in Lancaster, California, and a cool bandana collab with Lady Luck Print Co. which is a women-owned print shop located in Carlsbad, California.

As a business with regular customers, selling t-shirts, mugs, or stickers at your events or establishment creates a beautiful flywheel effect: the more merch you sell, the more money you make, and the more your brand gets promoted by your regular customers. A nice mention on their social media also helps promote your brand and gets you noticed by orders in a way that is fast and easy.

Read 8 Reasons why your company needs branded merchandise

Author: Irene Floridia - Content Creator

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Health and Wellness Merch Design

The branded fitness apparel and accessories market grew in popularity when our lives were put on hold due to Covid-19. As more people spent their entire days at home, the demand for some physical and mental release became a priority in daily life.

Workout equipment and accessories were at such high demand that many big brand such as Peloton could not keep up with purchased orders and their delivery timelines were months behind schedule due to supply chain issues.

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Fitness Merch

Fitness merch can be broken down into 2 different categories; fitness equipment and fitness accessories. If your business is centered around health, such as a fitness trainer or training program or a fitness supplements retailer you will want your merch to follow the same theme.

Check Out 32 Health and Wellness Business Ideas

Yoga Mats

Weather you do yoga or not, you will need a mat to perform your workouts. A branded yoga mat can be an easy way to promote your brand and add a stream of revenue for your business. Because yoga mats are such a big surface, you have the space to play around with design.

Not only can you print your logo on a yoga mat, but you can add other elements such as abstract shapes and colors or you may take a more simplistic approach. Your yoga mat is your canvas!

Check Out Why Should You Create Your Own Branded Fitness Merch?

Resistance Bands

Resistance bands are more popular than ever! Not only are they a low-cost product, but it’s a great surface to display a logo. Adding resistance bands to a merch store can be a nice addition as they’re not very common for a lot of brands outside of the sporting goods big retail stores.

Resistance bands can also make a good free promotional product if you’re just getting started because of it’s low cost.

Due to the material, it’s important to find the right merchandise product printer as it can be a tricky item to print on.

Sport Water Bottles

Every fitness brand will have a water bottle with their logo on it, and you can definitely go the same route. However, we think adding another element of design can help differentiate your brand from the completion.

Remember to always follow your brand guide and use your brand color and any other identifier. Thinking outside of the box in terms on design will be the best approach when creating basic merch items for your business.

There are also a lot of options when it comes to the design of the bottle itself, make sure you shop around before making a decision.

Athletic Apparel

Athleisure wear trend became popular with the comfort that leggings provided for everyday people going about their daily routine outside of work. Because most people seek comfort, athleisure wear is the perfect merch item for both very active people and perhaps less active but busy people.

Athleisure apparel can help to bridge the gap between people that live a very active lifestyle and people that may not have as much time to dedicate to going to a gym but would still like to feel comfortable while out running errands.

This is the perfect way to introduce your services or retail business to a broader audience.

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Wellness Merch

The wellness industry has been experiencing a boom with society focusing more on mental health. There are a lot of wellness businesses that focus on practices such as meditation, yoga, and nutrition. If your business fall into one of these categories, you understand that the potential to sell a product on top of your services can be challenging.

Check Out The Big, Booming Business of Wellness

Candles

Candles are easy to make, this could be the most cost-effective product if you’re looking to make your own candles (which a lot of the businesses in this field prefer to do) and attach your branding to the candle container. Your branding can be in the form of a sticker or a sleeve that wraps around the container.

In addition to the branding on the container itself, there are other things you can offer such as matches which can also be customized with your brand’s logo and can be a nice touch.

Soaps

Much like candles, soaps can be easy to make or manufacture if you choose to work with an established soap supplier. The opportunity for branding is on the packaging.

Soaps are usually wrapped in branded paper and this surface is of significant space to create something that is a clear representation of your brand and overall business mission.

Travel Mug

A travel mug is a more basic and simplistic merch item, however, there’s a ways to make this feel like a luxurious item, which depends on it’s design. Travel mugs come in all sizes and shapes, finding the right mug for your brand is key.

As the example photo shows, this brand chose a simple mug that has soft edges and contains a very simple image clearly defining their brand message. The key is to know your audience and know what they would like to have. Find a mug that you not only would buy for yourself but also buy for someone else as a gift.

Recipe Book

For a content creator that focuses on nutrition, creating a recipe book is also a great way to engage your audience in a deeper level. Many of us also like to have a tangible frame of reference when we are cooking, therefore, a book of recipes can be the best merch for this type of service or entertainer.

It doesn’t have to be perfect, you can play around with design and it does not have to be thousands of recipes. Choose from your most popular dishes and curate a list of them for a limited-quantity run recipe book.

Author: Irene Floridia - Content Creator

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Looking for The Best Health & Wellness Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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For FAQ, check out our site!

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Custom Packaging For Your Businesses

Increasing sales growth via quality packaging is quickly becoming a priority for many businesses big and small, however, it is true that this is more important for smaller brands that are trying to accelerate brand recognition by using attractive custom packaging. More and more, we see our clients invest in custom boxes, packaging sleeves, custom labels, and even personalized inserts to elevate their customer’s experiences.

Surveys and studies will tell you one thing — branded packaging brings big value for your business. But just to give you an idea:

• 72% of American consumers say that packaging design influences their purchasing decision. (Ipsos)

• 71% of American consumers say they are more likely to buy products in paper or cardboard packaging. (Ipsos)

• 60% of online shoppers say that branded or gift-like packaging gets them excited about receiving the package. (Dotcom Distribution)

• 50% of online shoppers say they are more likely to recommend products to friends if they came in branded or gift-like packaging. (Dotcom Distribution)

According to a study by Statista, a leading provider of market and consumer data, e-commerce growth is projected to hit a whopping 6.54 trillion US dollars in 2022. With the market growing, we can expect more brands to further saturate different industries; and with that, there will be a pressing need for you to stand out from the rest.

This where branded packaging comes into play, and here are effective ways small businesses are making sure they stay on top of their packaging game.

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Customize Your Design With Your Brand in Mind

Branded packaging encourages the customer to remember you after their purchase. Well-planned and executed packaging design can turn first-time buyers into repeat customers, and if your packaging design resonates with them, they will become your brand advocates, too.

Taking your product packaging to the next level does not mean you need to have custom shipping boxes. There are factors to consider, such as your product itself not needing it, or your price point now allowing the increase in cost.

Don’t worry - you can make small and meaningful investments into upgrading your product packaging.

Read more about How Can Branding Costs Be Capitalized

Custom Packing Tape

By far the most budget friendly option, the personalized packing tape option is the best option for growing businesses. Besides being a cost-effective way to customize your packages, it can also be an opportunity to include a discount code or more information about your brand as well as advertise any additional items available in your shop.

Custom Packing Labels

Packing labels are usually applied to a simple box where the product is stored. These custom box labels are great to display your branding such as logo, colors, and tag lines or your social media handles. It’s another easy and affordable way to personalize your packaging.

Pro Tip: Hire a product packaging designer

Custom Packing Sleeves

Packing sleeves are often used on small items that are packaged in small boxes where a sleeve can be placed. Besides the visual component, your branded packaging design should be functional. After all, it will hold your product securely in place during transit.

Custom Tissue Paper

Customized tissue or packing paper is primarily used for apparel, however, it does not have to be! This option is again another way to keep your branding costs down. Tissue paper with your brand on it can be printed by your local merch printer or screen printer, or if you’re looking for a more DIY option, you can purchase a stamp of your logo and stamp the paper as you go!

Custom Packing Inserts

Packing inserts compared to the top suggestions may cost a bit more depending on the type of paper (you will want to use a thick card) and the type of print such as gloss or matt. Insert cards give you a little more flexibility as to how much information about the brand you can include due to the size (assuming your box is big enough to fit an 4x6 card).

Adding a discount card can make for a wonderful surprise treat and are a great way to encourage repeat sales.

You can also add thank you notes and other personalized messages that allow them to inform, engage, and ultimately, build a relationship with their clients.

Author: Irene Floridia - Content Creator

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Do you have more questions about packaging design and printing?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

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send us an e-mail at quotes@familyindustriesla.com