The Future of Apparel in the Metaverse

With facebook’s announcement of their plans to build the metaverse and with the crypto space already well on it’s way to establishing itself as a legit decentralized currency system, virtual apparel is not a far fetched idea and many big brands have already been planning and prepping for it.

What is the Metaverse?

The metaverse is a virtual world in which you can create your own reality outside of the physical world. With virtual and augmented reality advances, the metaverse has become more and more established as the future of how we interact with other people and how businesses like Facebook (now Meta) plan to profit in the next few years.

Within the metaverse, retailers will be able to sell NFTs that will be meant to be used and owned in this virtual world. This aspect of the metaverse is what will drive a whole new economic system.

NFT artwork: CryptoPunks

What is an NFT?

A non fungible token (NFT) made waves in 2020 as a new form of non-tangible asset but rather a virtual one. A non-fungible token (NFT) is a unique identifier that can cryptographically assign and prove ownership of digital goods. These digital goods can then be re-sold for a higher amount, therefore, becoming a profitable trade.

Much like in the real world of art, NFTs follow the same concept, only it is all digital and it does not have to be art.

For its fall 2021 collection, Gucci partnered with the art auction house Christie’s on an NFT video called “Aria,” which sold for $25,000 in June. Christie’s was also where Beeple, the most famous digital artist, sold his piece for $69 million this year. This overnight success of NFTs is now leading Christie’s to accept auction bids with Ethereum, the most popular crypto-currency.

What is the Future of Apparel?

We will obviously still need to dress ourselves in real life, however, the way we shop will be different. Like in video games today, avatars will need some sort of “skin” or “apparel”, this is where the profits come into play. Currently, in most video and VR games, you have to either win points or purchase points to then acquire specific items of clothing for your avatar. We believe this model will remain and transcend into the physical world.

Read more To Build the Metaverse, Meta First Wants to Build Stores

So, how will physical fashion retailers make money?

Nike has taken its first steps into the metaverse. The Oregon-based company has filed several new trademarks this week that indicate its intent to make and sell virtual Nike-branded sneakers and apparel.

In addition to filing for a list of new trademarks, Nike is looking to fill new job positions within the virtual space such as virtual material designer of footwear and other virtual design roles.

With more brands looking into making their way into the virtual space, projects such as MetaHero are making headlines as their technology is designed to scan objects or people to then render a 3D virtual version. With such technology, we believe that a 3D version of ourselves will be available in the metaverse.

This type of scanning system leads to believe that we will be able to shop in the metaverse for apparel, this may also mean that our metaverse version can try on different outfits as you do now, but without leaving your couch.

Essentially, it is believed that a metaverse version of your current online store will be needed in order to sell apparel. With increasing amounts of time spent in the Metaverse, the ratio between the virtual and physical possessions we own will increase dramatically.

It is also speculated that “Limited Run” drops of Nike sneakers will be exclusively done within the metaverse. This will drive the retail market within the virtual world and is expected to eventually become the norm.

Check Out Shopping In The Metaverse

---

Is The Metaverse Really The Future?

Although all of this seems far fetched, it is believed that in 10 years from now we will all be interacting with each other in the metaverse.

Some may choose to spend almost all their waking time there, seeing the real world as dull, limited and inefficient by comparison.

As we spend more time in the Metaverse, status symbols like the virtual home you own, the virtual clothing and jewelry you wear or the virtual cosmetics you use will become every bit as important as those same real-world purchases and possessions are today.

Brands are predicted to capitalize on this demand by creating an ever-growing assortment of virtual products at real-world prices.

At first thought this may mean that whatever you purchase in the metaverse will be then shipped to you in the real world. But as technology in this field continued to expand, we don’t really know how this will look like in 30 years from now.

Author: Irene Floridia - Content Creator

---

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

5 Influencer Merch Ideas To Help Launch Your Store

As an influencer you’re constantly selling other brands’ products, however, when it comes to selling yourself, we think there is a lot of missed opportunities; especially when you have a large following that is active in engaging with your content. So how do you get started? We’ll take you through some ideas to help you launch your own merch store.

---

Why Do Influencers Need Merch?

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

But merch isn't just another way to make extra money—it's also a great way to get additional exposure on social media. Influencers who create and sell their own products can use their channels to promote them in new and interesting ways.

For example, they might post pictures of themselves wearing the product in various locations around the world; they might even host giveaways for fans who purchase it! And when influencers take advantage of opportunities like this one (which is often given away at conferences), it results in lots more likes and comments on Instagram. In fact, some studies show that each new product sold through social media gets its creator about $5 worth of free advertising—not bad considering they don't even have spend any money upfront!

Check Out The State of Influencer Marketing 2022: Benchmark Report

Brand Awareness

While influencer merchandise is a product, it’s also a conversation starter. As an influencer, you can use your commercial products to connect with your audience and share who you are outside of the confines of social media.

For example, you can use the notes section on your Shopify store to chat directly with customers and offer them inside information about the brand. Similarly, fans can share their own story by posting pictures of themselves using or wearing your merch.

The result: Influencers have built communities around their unique brands and stories, but their merchandise is more than just another way to audiences to show support. It gives fans the opportunity to interact in meaningful ways outside of the digital world while continuing to build strong connections and leads to loyalty and sales down the line.

Read More 9 Instagram Growth Strategies to Grow Your Following

Loyalty

Here’s a scenario: You post on social media telling your followers all the placed they can buy merch, and it would be nice to see photos of them wearing their new purchases. In addition to getting your followers excited about the products you’re selling, this exercised will get them more involved with you and your brand. These interactions will strengthen your relationship with your audience and lead to more people wanting to buy merch from you down the road.

Read More How Promotional Merch Cultivates Brand Loyalty

Gather User Data

Influencer merch will help you gather vita user data by giving you a crucial contact and payment information. This gives brands opportunities to upsell.

Influencer merch is a relatively new space in e-commerce that allows influencers to create custom products for their followers. These product can be designed and sold directly through the influencer’s social pages and websites, using merch print shops such as Family Industries.

Collecting data can help you determine who your users are and what they want from your brand. Use this information to better target products for your niche audience. It doesn’t matter how much data you collect if you don’t use it properly.

Active Revenue Stream

Merch is a great way to earn money without damaging your image. While major brands are always looking for influencers with a large and dedicated following, it's likely that you will only have so many opportunities to partner with them on sponsored posts or ads. With merch, however, you have another five or ten ways to earn money without ever having to discuss any subject matter that may not resonate with your audience. If you're considering expanding your earnings as an influencer, this could be the perfect solution.

---

“Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022”

— The State of Influencer Marketing 2022: Benchmark Report

---

5 Influencer Merch Ideas

Before you establish a line of merch item, make sure you have a logo, a font, and brand colors established. Some logos may not work with certain items so it’s important you have a good idea of what you want your branding to look like whether it’s your name or your Instagram handle make sure you have the right dimensions and file type.

Check Out MERCH IDEAS FOR STREAMERS AND YOUTUBERS

1. Apparel

Avani 'YOUISBEBE' Tie Dye Sweatpants

Anything that can be worn is a staple in every merch store. T-shirts, and sweatshirts or hoodies are essential and a great way to promote yourself or a project.

To ensure success, it’s best to not only use your name or social medial handle but include some type of graphic, like a logo. If you don’t have a distinctive logo or graphic, we suggest to work with your merch agency or a graphic designer to develop one that best represents you.

Printed sweat pants have now become a popular item for most merch stores in 2022 as well as sweat shorts with the same graphics. You can have sweats screen printed with your logo and other designs. Be creative!

2. Hats

Middle Kid logo bucket hat

Once again, hats are a staple for merch stores - however, beanies may sell best during the winter and other hats like bucket hats sell better in the summer.

Seasonality is something you should consider with merch that is wearable. This way, if you plan accordingly you’re always ahead and you avoid overstock of certain items.

3. Bags & Backpacks

Jake Paul Backpack

Bags not only serve a purpose, but can be the best canvas for your logo and other branding attributes. The possibilities of what you can print on a bag such as a tote bag or backpack provides an opportunity to get very creative.

Using a lot of colors and fun graphics is recommended, you want to have your bag stand out.

4. Tech / Lifestyle

Addison Ray iPhone Case

Phone cases are affordable merch items and one of the most popular items among the Gen Z audience. If your demographics fall within the ages of 14 through 25, a phone case is a great option.

Tech accessories are also less hassle to sell as there are no sizing requirements and returns tend to be low for items like this.

5. Accessories

Dude Perfect Official Basketball V2

As a content creator, it’s important to have a merch item that directly speaks to your audience and correlates with the type of content you are creating.

For example, if you’re a fitness influencer, a cool yoga mat or stretch bands with your logo would be ideal. Sport merch items such as balls are good if you’re a sports content creator.

Lifestyle creators have a bigger list of merch items to choose from especially when it comes to accessories. For lifestyle brands you can go anywhere from drinkware to loungewear, making it easier to build a solid merch line that covers all aspects of everyday life.

Author: Irene Floridia - Content Creator

---

Looking for The Best Influencer Merch printer?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

---

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Merch Consumer Trends of 2023

Branded merch has become more and more of a necessity for brands and other service providers. This type of marketing is especially lucrative for online influencers and personalities.

In 2020, we saw a very big dip in overall sales of products such as clothing and footwear. According to ResearchandMarkets, the general merchandise market saw a decline from $1,843.6 billion in 2019 to $1,810 billion in 2020 at a compound annual growth rate (CAGR) of -1.9 percent. The decline is mainly due to economic hardships from the pandemic.

With the economy starting to revamp in 2021, we have seen great opportunities for smaller brands that took the time to grow their audience in the past year, to offer new and exciting merch. This is in part due to the fact that most consumer sales are being driven by the ability to connect with ones core values.

---

What are your

Brands’ Values?

According to Faire’s survey data, the most purchased brand value tags were Women Owned, Made in the USA, and Handmade. Consumer purchasing patterns have become more about how they value a brand rather than the actual product itself. Most retailers shopped by brand value in order to find products that resonated with their customers.

Check Out Core Brand Values Examples: Why They Are Key to Differentiating Your Brand

A brand mission statement is important to clearly communicate the brand's purpose, objectives and how it plans to serve its audience. A clear mission allows the consumer to see their own values in your brand and make more on emotional connection. This builds brand loyalty and brand pride.

---

Trends By Categories

More and more businesses are shifting to remote work and this has opened up the potential to offer a variety of merch that otherwise would not be suitable for certain brands before the pandemic. It is important to do your research and find your audience to then gear your promotional products or branded merch towards their specific interests.

Read about How The Pandemic Changed The Way People Shop

Pet Merch

As the pandemic begin extending in 2020, more and more people began adopting pets to help them cope with worldwide lockdowns. With pet adoptions on the rise, pet merch saw an increase of 1 Billion dollars annually.

According to the 2021-2022 APPA National Pet Owners Survey, 70% of U.S. households own a pet, which equates to 90.5 millions homes. This is a market that is worth looking at if you are thinking of dropping merch. Pet people love to buy toys and clothing for their dogs.

Apparel

Big clothing brands such as H&M and Zara saw a sharp decline in sales at the begging of 2020 but quickly bounced back better than ever in 2021. Despite the losses in 2020, apparel and accessories sales in the United States are expected to reach $495 Billion in 2023.

Athleisure and activewear brands suffered less of a sales decline in 2020 compared to other apparel categories, decreasing by just 2-3% vs 2019. Consumer interest in health and wellness will continue beyond the pandemic, so demand for athleisure and activewear is expected to be strong in 2021.

Although screen printing on athletic clothing can be challenging, there are ways to work around this and get the perfect print for your athletic merch.

Check Out Apparel Ecommerce Market Size in the US from 2016 to 2021

Health & Wellness

Wellness products saw a 10% increase in sales during 2020 and is predicted to increase an additional 15% in 2021 with a big push toward the end of the year. Wellness items have been on the rise for a few years now but it is predicted to hit all-time highs in 2021.

As global consumers are beginning to focus more on their wellness, products such as yoga mats and candles are among the highest sold items. These are products that can easily be manufactured and printed with your logo, they make great promotional merch!

Tech Gadgets & Accessories

Gadget such as wireless phone charges, wireless headphones, and speakers have been on top of the tech chain when it comes to consumerism. In 2021, it is projected that most people will opt for wireless EVERYTHING.

Charger pads can be a great promotional product to display your company logo or brand name. Brand artwork can be laser printed unto these types of surfaces, making it easy, fast, and affordable.

---

The New Normal

Brands and retailers will need to consider how consumer behavior has changed during the COVID-19 pandemic. Many consumers invested time and money in purchasing and learning to use equipment to facilitate fitness, cooking, working, and entertaining from home.

This means that many of the industries that thrived in 2020 could remain elevated above pre-pandemic levels, and at the same time, industries that struggled last year may find their industries have been changed permanently.

Increased remote work may lead to more travel and mobility, and business travel may ramp up, benefiting accessories like luggage and backpacks. The casualization trend that took hold in apparel and footwear last year is likely to remain.

Author: Irene Floridia - Content Creator

---

Follow us on Instagram and Facebook!

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

Custom Packaging For Your Businesses

Increasing sales growth via quality packaging is quickly becoming a priority for many businesses big and small, however, it is true that this is more important for smaller brands that are trying to accelerate brand recognition by using attractive custom packaging. More and more, we see our clients invest in custom boxes, packaging sleeves, custom labels, and even personalized inserts to elevate their customer’s experiences.

Surveys and studies will tell you one thing — branded packaging brings big value for your business. But just to give you an idea:

• 72% of American consumers say that packaging design influences their purchasing decision. (Ipsos)

• 71% of American consumers say they are more likely to buy products in paper or cardboard packaging. (Ipsos)

• 60% of online shoppers say that branded or gift-like packaging gets them excited about receiving the package. (Dotcom Distribution)

• 50% of online shoppers say they are more likely to recommend products to friends if they came in branded or gift-like packaging. (Dotcom Distribution)

According to a study by Statista, a leading provider of market and consumer data, e-commerce growth is projected to hit a whopping 6.54 trillion US dollars in 2022. With the market growing, we can expect more brands to further saturate different industries; and with that, there will be a pressing need for you to stand out from the rest.

This where branded packaging comes into play, and here are effective ways small businesses are making sure they stay on top of their packaging game.

---

Customize Your Design With Your Brand in Mind

Branded packaging encourages the customer to remember you after their purchase. Well-planned and executed packaging design can turn first-time buyers into repeat customers, and if your packaging design resonates with them, they will become your brand advocates, too.

Taking your product packaging to the next level does not mean you need to have custom shipping boxes. There are factors to consider, such as your product itself not needing it, or your price point now allowing the increase in cost.

Don’t worry - you can make small and meaningful investments into upgrading your product packaging.

Read more about How Can Branding Costs Be Capitalized

Custom Packing Tape

By far the most budget friendly option, the personalized packing tape option is the best option for growing businesses. Besides being a cost-effective way to customize your packages, it can also be an opportunity to include a discount code or more information about your brand as well as advertise any additional items available in your shop.

Custom Packing Labels

Packing labels are usually applied to a simple box where the product is stored. These custom box labels are great to display your branding such as logo, colors, and tag lines or your social media handles. It’s another easy and affordable way to personalize your packaging.

Pro Tip: Hire a product packaging designer

Custom Packing Sleeves

Packing sleeves are often used on small items that are packaged in small boxes where a sleeve can be placed. Besides the visual component, your branded packaging design should be functional. After all, it will hold your product securely in place during transit.

Custom Tissue Paper

Customized tissue or packing paper is primarily used for apparel, however, it does not have to be! This option is again another way to keep your branding costs down. Tissue paper with your brand on it can be printed by your local merch printer or screen printer, or if you’re looking for a more DIY option, you can purchase a stamp of your logo and stamp the paper as you go!

Custom Packing Inserts

Packing inserts compared to the top suggestions may cost a bit more depending on the type of paper (you will want to use a thick card) and the type of print such as gloss or matt. Insert cards give you a little more flexibility as to how much information about the brand you can include due to the size (assuming your box is big enough to fit an 4x6 card).

Adding a discount card can make for a wonderful surprise treat and are a great way to encourage repeat sales.

You can also add thank you notes and other personalized messages that allow them to inform, engage, and ultimately, build a relationship with their clients.

Author: Irene Floridia - Content Creator

---

Do you have more questions about packaging design and printing?

send us an e-mail at quotes@familyindustriesla.com, or give us a call at 323.227.1547 and we'd be happy to help.

Our showroom at 2755 Fruitdale Street, Los Angeles, CA 90039 is open by appointment only from 10 am - 4 pm Monday through Friday.

---

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com

How To Create A T-Shirt Design

design by Coco Nella

Designing a t-shirt can be a daunting task, some will hire a designer and some will take the DIY route. Regardless of how you decide to do it, it’s important that your design translates well on a t-shirt and for this reason, we came up with a checklist for you to follow and make sure you’re on the right track.

Design Checklist

1. What’s your goal?

Before starting your design, it’s important to understand what you are trying to accomplish with your t-shirt. What is your primary goal? Are you trying to raise money for a cause? Are you trying to gain recognition as a new clothing brand? or are you simply trying to sell as many t-shirts as possible? Maybe you’re simply creating a shirt for your team at work or for your family reunion. Establishing a goal will help you narrow down your design and pricing choices.

2. Brainstorm

Brainstorming will help you determine the colors, the fonts, words, and imagery for your t-shirt design. It’s crucial to have a list of guidelines around your design to have a starting point when you begin your creative process. It will also help you make sure you include everything you need, especially if you are designing apparel for a specific event or cause.

3. Gather inspiration

This is the fun part! start googling images or looking through Instagram or Pinterest for inspirational images that best fit the aesthetic and vibe you are going for. There are also tons of books containing great and famous designs from now and past decades that may be helpful to you if you’re trying to create something that is unique to this time period.

Here are some important details to consider once you have settled on a design:

• Size

  The size of your graphic should be based on the design, and the properties of the garment to be printed. Depending on the shape of the design, it can look much bigger than what it should. For example, square or circular shapes tend to look better when they are sized smaller than standard.

  Some may print the design on a sheet of paper and hold it up to the t-shirt to ensure the sizing is right. Others may use an online t-shirt mock-up generator.

• Font

  Some fonts look better than others and if this is an integral part of your design, you will need to make sure it translates well on a t-shirt or sweatshirt. If you are struggling with finding the right way to properly visually represent your brand, typography is a great way to start, Typography can become a voice of design.

• Placement

  With methods such as screen printing, there are a few options for placement. The most common areas are the center of the chest, left chest, full front, oversize front, upper back, center back, and full back. The placement, most of the time, will be determined by the design, the shape, or the purpose. If it’s important for the image or design to be visible, a center chest placement may be ideal. Other less common placements are the sleeves, sides, or back of the neck, which are increasingly becoming more popular among streetwear clothing brands.

Common Mistakes To Avoid

While you may have a great design ready to print, there are common mistakes people make when they are ordering t-shirts to be printed. Here an outline of some of those mistakes to avoid:

• Sizing

  This is the most common and avoidable mistake people make when submitting a design to a print shop. The size of the artwork is important and vital as well as figuring out the cut of the t-shirt that the artwork will be printed on.

• Placement

  This may seem straight forward, however, one common placement mistake is printing the design at belly level which is not flattering. Generally, when the artwork is submitted, the printer will advise on placement and adjust your file to the best fit. Alternative placements such as sleeves or sides are possible and your printer should be able to help you with such requests to ensure the design will translate properly.

• Typography

  There are millions of font types, some better than others and not all will work for a t-shirt design. typography is the art of typesetting or arranging type in a way that makes sense, along with choosing typefaces (fonts) making sure that the spacing is correct, and the way it interacts with the graphic elements is aesthetically pleasing to the eye. Your font choice can say a lot about the way your design is received, and convey certain ideas or evoke emotions that may not be intentional. A good rule of thumb to ensuring your design looks good is to never use more than 3 different fonts in one design. Check this site to get a crash course in typography!

• Composition

  Composition in terms of design is everything. Every design has elements that are arranged in relation to each other, and this relation is what makes up the overall composition. Some will say that composition is in the eye of the beholder, but there are certain rules to follow when creating a design. A typical mistake would be the spacing or the entire design could be off-balance, drawing the eye to the wrong thing. Here are a few resources to help you with composition.

• Image quality

  Nobody wants a blurry design on their t-shirt and this is one big mistake people often make when they submit a file to the printer. To ensure your design or image is big enough and is high-quality, check the resolution (pixels). Ideally, images should be 200dpi or higher to guarantee a clear and detailed print.

• Contrast

  Low contrast can lead to very hard to see designs against specific color t-shirts. If the contrast is off, your design won’t shine. So, what is contrast? It’s the degree of visual difference between the darker and lighter parts of an image, or the way shades of colors correspond to each other. The strongest contrast is between colors is black-on-white or vice versa. And of course, bright colors on a dark background are going to also be high contrast.

• Details

  Fine details, small text, or very thin fonts can be difficult to discern on printed t-shirts. What might look good in black and white on paper or even on your high-quality phone screen can be hard or almost impossible to read on a t-shirt. Your design should have thick lines with also bold font or font that is big enough to translate well on a shirt.

• Borders

  This mistake often happens when the design is a photograph. Designs that have a border can often look boring or cheap, that’s why it’s advised to take out any blank border from an image or design. Removing the border can make a huge difference and make the t-shirt more appealing to your customers. You may remove the background using photoshop, or if you don’t have photoshop, our team at Family Industries can help you.

  Author: Irene Floridia - Content Creator
  

Family Industries has experts standing by ready to help you with any of these roadblocks. We offer graphic design help and we also consult on print options. Click Here to Contact Us!

Best Summer Promo Merch & Giveaways [2022]

With festival season kicking off, the summer is right around the corner. Summer is the busiest time for most brands and businesses as the sunshine brings people out and it’s the best time for branded merch and merch giveaways. Your merch should coincide with the season, so we will take you through the most popular merch items for summer.

---

Best Summer Swag Ideas

Summer swag should be fun, colorful, and useful for that specific event or festival. Creating a design that is specific to the event is the best way to get your started on the merch printing process.

Check Out What is Brand Merchandising

Bucket Hats

The 90’s are officially back! The bucket hat is an iconic apparel accessory that has made it’s way back into popular fashion. Hats are a great canvas for custom designs that can be either embroidered or printed on, or you can even use a stamp and patches.

Tote Bags

Bags are the basic merch to have at events, especially if it’s an event with a lot of different vendors. One way to step up your game and compete with other booths, offer a customized option with an on-site screen printing option with various designs or a DTG station with a way for the event goer to pick and choose the graphics for the bag.

Check Out 5 Reasons Why Custom Tote Bags Are Awesome Promotional Products

Can Coolers

A can cooler is the modern day koozie and they are especially a good merch item because they make a great canvas for your branding!

This item is a step up from the traditional koozie and will last for summer after summer, being used at sporting events or lazing by a swimming pool, so it’s perfectly versatile too.

Depending on the event, it may be the best merch item if there will be alcoholic drinks such as beer, and seltzers. There are a few different size can coolers, make sure you get the best size for the event.

Towels & Blankets

Towels and blankets are another example of great useful merch that is best for festivals or pool parties. Blankets and towels make a great surface for branding and allow for a more creative design to be executed as oppose to smaller items. Additionally, it can be very useful at the right event - Always be strategic about the type of merch you produce according to the event.

---

How To Make Fun

Promo Merch

Don’t be afraid to change things up and get more creative with your setup and your merch. Live event customizations can be a great way to involve event goers in the printing process and allow for a more interesting experience.

Check Out Custom Merchandise – The Perfect Branding Opportunity

Live T-Shirt Printing

Live screen printing is a great example of a fun way to present your merch, especially if it includes apparel. Merch agencies such as Family Industries can make this process stress-free by providing the equipment, materials, and staff to execute the best prints.

Live Embroidery

On-Site event embroidery is typically done with accessories such as hats, bags, and bandanas. Integrating a customization option can set you apart as a vendor in a busy festival where it’s highly likely that other booths will have similar accessory options.

Embroidery can also be extra specially because you’re able to embroidery names and initials, which can be great for people looking to purchase something as a gift or souvenir.

Decorations & Prize Wheels

Make your booth interesting by dressing it up to attract eyes, especially at a crowded festival. In addition, using games such as a prize wheel can also bring more interest in what you are offering.

Take into consideration the theme of the event or other characteristics of the demographic attending the event.

Customizing Tips

1. You don’t want to pick out great swag and then blow it with your branding customization. No matter how great the swag, large logos might get it relegated to the back of the closet or, worse, the trash. A less obvious logo may result in the items getting more use and therefore providing more advertising for your brand as a result.
   ‍

2. Make sure your logo or slogan art is crisp and professional. Poor quality in this department will cheapen the look of your summer promotional products no matter how expensive and well-made they are.
   

3. Make sure you choose a customizing company who does quality work or you could end up with expensive swag that looks depressingly cheap. Check out our blog with design tips for making stylish swag.

Author: Irene Floridia - Content Creator

---

Follow us on Instagram and Facebook

For FAQ, check out our site!

For any inquiries, send us a message!

OR

send us an e-mail at quotes@familyindustriesla.com