If you own a business, you’ve probably already heard of the importance of promotional items and chances are you already have branded merch. Some merch is better than others and this may vary depending on the merch agency.
Not all agencies have full capacity to bring your ideas into fruition, however, a full-service merch agency can help you beyond the printing process and in this article, we will take you through the different services that are possible when you hire a full-service merch agency such as Family Industries.
5 Reasons Why You Need A Branded Merch
Customer Loyalty
Merch can increase customer loyalty! Giveaways have been proven to be a great tool to excite current customers to actively engage with your social media and therefor cement customer loyalty.
Increased employees’ morale
Employees play a huge role in a company’s success, therefore, looking after their needs should be the priority of the brand. A happy employee makes sure that they meet the company’s objectives and serve them right. Hence, giving away customized water bottles, tees, etc. might be a little gesture, but it surely boosts employees’ morale.
Brand Recognition
Merch is another marketing tool, therefore, it’s helpful to look at it as an investment that will generate more sales. The first thing that every brand is looking for is to create brand awareness and marketers are solely working for the same reason. Unless you grab the attention of your customers, you cannot encourage them to shop from you.
Check Out What’s The Difference Between Brand Awareness and Brand Recognition
Lead Generator
For every business, lead generation is extremely important. Not only is it necessary to gain new customers, but also to retain the old ones. Brand merchandising creates brand awareness that is quite strong and does not let a customer easily forget about your brand. There are hundreds of ways through which you can increase lead generation, but if none of them works for you – you can always trust merchandise branding.
Beat Competitors
Merchandise branding can help businesses to differentiate themselves from their competitors. The promotional product will create an engaging, dedicated, and can set yourself apart visually. Not all brands work on branded content, hence, your approach can set you apart from your competition especially when it comes to design and creativity.
Why Do You Need A Full Service Merch Agency?
You may have a great business model and think that perhaps merch is not for you, however, investing in merch can be the one thing that pushes your brand just a bit further. Each year you should be looking to ways in which you can improve and stay ahead of the curve.
Not only is merch good for marketing, but it can also be a way to establish yourself as a serious brand or simply add to your bottom line.
Learn more How Can Branding Costs Be Capitalized
DESIGN
A full-service merch agency has a team of designers to help assist with the design process. This step is important when considering certain products to print on. Our in-house design team provides a full range of creative services—from branding and fashion forward graphics, to innovative product concepts, and more.
Manufacturing
As a full-service merch agency, we specialize in high-quality garment and merch production using a variety of methods such as screen printing, vinyl, foil, embroidery and more.
Working with a variety of products from apparel to swag such as hats, drinkware, bags, and tech accessories gives clients more freedom and the ability to get more creative.
Fulfillment
As part of a well-rounded merch service agency, offering fulfillment is an integral part of the premium experience. Not only does a full-service merch agency provide the best quality print and finished product, it’s can also be a big time-saver by providing direct fulfillment to your customers or clients.
Events
A full-service merch agency such as Family Industries LIVE can also provide on-site event merch printing such as t-shirts, tote bags, and embroidery on hats, and other apparel items.
Not only does a full-service merch agency provide live printing, but they also provide a full staff that includes brand ambassadors. In an event space with a lot of other brand and vendors, it’s important to have brand ambassadors that can represent your brand in the best way possible.
Our staff at Family Industries takes this job very seriously as we pride ourselves in having the best customer service and our goal is to represent our clients the best way possible.
Author: Irene Floridia - Content Creator
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